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Best Customer Data Tools and Shopify Apps

Customer data tools are specialized software solutions that help direct-to-consumer (DTC) brands collect, analyze, and manage customer information. These tools aggregate data from various touchpoints, such as website interactions, purchase history, and social media engagement, to create comprehensive customer profiles. Features typically include data segmentation, behavior tracking, predictive analytics, and integration with marketing and sales platforms.

For DTC brands, customer data tools are essential in understanding their audience. They provide valuable insights into customer preferences and behavior, enabling brands to tailor their marketing, sales, and product strategies effectively. This targeted approach leads to more personalized customer experiences, higher engagement rates, and improved customer loyalty. In a highly competitive market, these tools offer a significant advantage by enabling data-driven decision-making.

Popular tools in this category include Segment and Klaviyo. Segment is renowned for its ability to collect and consolidate data from multiple sources into a single platform, providing a unified view of the customer. Klaviyo excels in leveraging customer data for personalized email and SMS marketing campaigns. Both tools are popular due to their comprehensive data management capabilities and integration options, making them invaluable for DTC brands focused on building strong, data-informed relationships with their customers.

Fairing
Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Analytics
Analytics
used by
194
brands
Black Crow AI
Black Crow AI

Black Crow AI is a no-code AI platform for Shopify, designed to unlock valuable insights from data and enhance marketing strategies through real-time predictions. It offers features like Smart ID for recognizing and reaching more customers, Predictive Offer for boosting email/SMS sign-ups, and Predictive Audiences for effective retargeting. The platform leverages machine learning to interpret over 450 signals across user sessions, enabling businesses to better understand, engage, and retain their customers, thereby aiming to increase revenue by up to 20% through improved user identification and engagement

Optimization
Optimization
used by
139
brands
Omnisend
Omnisend

Omnisend is an omnichannel marketing automation platform for ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.

Email & SMS
Email & SMS
used by
25
brands
Proxima AI
Proxima AI

Proxima is a predictive data intelligence platform that helps ecommerce businesses grow profitably. It uses a proprietary database of aggregated engagement and transactional data to generate high-intent audiences tailored to a brand's customers and products, which can be deployed to ad platforms to maximize marketing performance and acquisition efficiency. Proxima combines enterprise-grade analytics and benchmarks to provide businesses with insights and answers to key questions about their customers, products, and growth opportunities.

Optimization
Optimization
used by
24
brands
Chatdesk
Chatdesk

Chatdesk is a 1:1 customer support service that leverages AI, your existing tools and platforms, and your most dedicated customers to build a system that drives conversions.

CX & Support
CX & Support
used by
22
brands
Siena AI
Siena AI

Siena AI is the world's first empathic AI customer service platform designed for commerce. We combine state-of-the-art large models, proprietary AI pipelines, true omnichannel capabilities, and empathic AI, to bring the first fully autonomous customer service platform.

CX & Support
CX & Support
used by
17
brands
Awtomic
Awtomic

Awtomic is a premium Shopify subscription app offering innovative solutions for D2C brands. Its standout features include advanced build-a-box capabilities, shuffle subscriptions, and automated retention moments. The platform also shines in driving customer retention through personalized rewards via "Awtomic Moments" and revenue optimization through smart upsells & add-ons. With seamless integration with Peel Insights for advanced analytics and a user-friendly customer portal, Awtomic prioritizes an engaging user experience.

Subscription
Subscription
used by
7
brands
Paper Run
Paper Run

Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.

Direct Mail
Direct Mail
used by
7
brands
DigitalGenius
DigitalGenius

DigitalGenius allows online retailers and ecommerce brands to fully resolve customer service queries using the power of AI and automation. Leading brands such as Reebok, AllSaints, On, Holland & Barrett, Rapha, Beauty Pie, and Boardriders use DigitalGenius to provide 24/7 customer service support, reduce response times and improve their customer experience.

CX & Support
CX & Support
used by
7
brands
StateSet ReSponse
StateSet ReSponse

The ReSponse App instantly responds to customers based on your company data; reducing first response times and resolution delays. You get AI powered automation for your CX team needs, without the AI hallucinations.

CX & Support
CX & Support
used by
3
brands
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