Product reviews are critical for success for D2C brands — not only do they drive social proof, authority and relationships with customers, but they also help D2C brands gather data and feedback on their products and customer experiences. There are a lot of options out there for review apps. A lot of bigger marketing platforms are beginning to add product reviews as a feature within their platforms, but the best review apps are typically standalone products from companies like Junip, Yotpo and stamped. These apps offer best-in-class functionality and have a full suite of products and features to support high review capture rates, UGC collection and more.