What is Littledata?

Littledata is a comprehensive analytics platform built for Shopify stores, enabling brands to achieve accurate, server-side tracking and better marketing attribution. It integrates with popular tools like Google Analytics, Meta, Klaviyo, and more to help eCommerce businesses regain tracking accuracy lost due to privacy changes, such as iOS 14. Littledata enables brands to fully capture customer behavior, optimize marketing performance, and scale with confidence.

What Does Littledata Solve for Brands?

Littledata solves key challenges for Shopify brands, particularly around tracking and data accuracy. It addresses the gaps in Shopify’s native analytics, ensuring brands can accurately track orders, customer interactions, and marketing performance. This level of precision is critical for understanding the full customer journey, improving marketing ROI, and driving growth. With Littledata, brands can trust their data to make informed decisions that fuel smarter marketing strategies, better retargeting, and enhanced customer experiences.

Server-Side Tracking

Littledata's server-side tracking ensures 100% accurate data capture by sending conversion events directly from your Shopify store to marketing platforms. This method bypasses ad-blockers and cookie restrictions, ensuring that all customer interactions—like orders, abandoned carts, and product views—are fully tracked and reported. For brands, this translates to better marketing performance and clearer insights.

Shopify to Google Analytics Integration

Littledata connects Shopify to Google Analytics, enhancing the accuracy of reports. With this integration, brands can track every step of the customer journey, including checkout processes, product clicks, and revenue. It also resolves issues like leaky funnels and attribution discrepancies, providing reliable data to optimize marketing spend and strategies.

Klaviyo Retargeting Enhancements

By improving Klaviyo flows, Littledata helps brands retarget abandoned carts and browse abandonment more effectively. It tracks viewed product events without requiring code changes and links anonymous browsing sessions with opted-in users. This allows brands to send more personalized email and SMS campaigns, boosting conversion rates and retention.

Multi-Touch Attribution

Littledata provides complete multi-touch attribution, helping brands understand how different touchpoints contribute to conversions. With this data, you can optimize your marketing campaigns across channels, ensuring you allocate resources to the best-performing initiatives, ultimately improving your ROI.

Meta, TikTok, and Pinterest Ads API Integration

Littledata integrates directly with Meta, TikTok, and Pinterest Ads through server-side APIs, enhancing the accuracy of conversion tracking and retargeting. This ensures more efficient audience building and ad optimization, leading to improved ROAS and budget allocation.

Persistent ID and Session Enrichment

Littledata recovers tracking capabilities lost due to privacy regulations like iOS 14. By enriching session data and creating Persistent IDs for returning customers, the platform helps brands improve user recognition, boosting retargeting efforts and reducing customer acquisition costs.

Subscription and Recurring Payments Tracking

For subscription-based Shopify stores, Littledata tracks first-time and recurring orders, providing insights into customer lifetime value and subscription behavior. It integrates seamlessly with Recharge and other subscription services to ensure accurate tracking of all revenue streams.

Headless and Multi-Country Store Support

Littledata supports headless Shopify setups and multi-country stores, making it an ideal solution for global brands or those with complex eCommerce infrastructures. It ensures all tracking and data integration works seamlessly across different technical setups, regardless of complexity.

Enhanced Data for Google Ads

By connecting Shopify data to Google Ads through Enhanced Conversions API, Littledata improves the accuracy of conversion tracking. This leads to better ad performance, as Google’s algorithms are able to match more revenue to your ads, allowing for smarter optimization and better ROAS.

FAQs

What’s the benefit of server-side tracking?

Server-side tracking ensures accurate data by sending conversions directly from your server, bypassing ad-blockers and cookies, which can miss or block important customer interactions.

How does Littledata help with Klaviyo retargeting?

Littledata enhances Klaviyo’s abandoned cart and browse abandonment flows by linking anonymous browsing sessions with opted-in users, improving the performance of retargeting campaigns.

Can I use Littledata with Google Analytics 4?

Yes, Littledata integrates with GA4, ensuring that 100% of your Shopify revenue data is captured in Google Analytics, including multi-currency sales and checkout steps.

Does Littledata support subscription-based stores?

Yes, Littledata accurately tracks subscription payments and recurring orders from services like Recharge, providing detailed insights into subscriber behavior and lifetime value.

Is there a free trial?

Yes, Littledata offers a 30-day free trial, allowing brands to experience the benefits of accurate tracking and enhanced marketing attribution before committing to a paid plan.