FERMÁT

What Is FERMAT?

FERMÀT is a user journey optimization platform for direct to consumer brands. With FERMÀT, brands can create unique shopping experiences for every single customer that shops on their website. FERMÀT works with brands to create distinctive storefronts for each piece of content brands have live (typically paid social ads). FERMÀT easily integrates with Shopify and can be live within 5 minutes of implementation.

Segmented Shopping

FERMÀT's Segmented Shopping feature enables direct to consumer brands to create multiple online stores tailored to different customer segments. By understanding the unique preferences and behaviors of distinct audience groups, brands can deliver personalized shopping experiences that resonate. With FERMÀT, there is no limit to the number of stores a brand can create and deploy.

The platform makes it easy to stay organized, gain valuable insights, and focus on the strategies that are driving the most success. This level of segmentation and customization empowers brands to maximize engagement, conversions, and loyalty across their diverse customer base.

Embeddable Buying

FERMÀT’s Embeddable Shopping SDK empowers ecommerce brands to seamlessly integrate shop-ability directly into any published webpage. This innovative product allows customers to purchase products without disrupting the user experience, creating a frictionless shopping journey. Top brands leverage this FERMÀT product when running traffic to paid social advertorials or even third-party hosted landing pages.

By layering shop-ability on top of content like video ads or editorial landing pages, brands can capitalize on consumer interest and drive conversions without breaking context. With just a simple line of JavaScript, brands can transform any online content into a CRO-optimized shopping experience, delivering greater convenience and increasing the likelihood of purchase.

Smart Customization

FERMÀT’s Smart Customization helps brands rapidly create and deploy highly personalized shopping experiences without the need for extensive development resources. Unlike traditional landing page builders, FERMAT functions as a strategic co-pilot, guiding marketing teams to focus on the changes that drive the most impact.

FERMÀT enables brands to compound insights and quickly adapt to evolving customer preferences. FERMÀT intuitive UX is powered by AI to drive customization at every level of the customer journey, from messaging and imagery to offer.

Automatic CRO

FERMÀT’s Automatic CRO leverages the power of AI to drive continuous optimization and improvement of ecommerce experiences. FERMÀT leverages their deep integration with OpenAI to generate compelling marketing copy to drive compounding CRO improvements. The platform also monitors millions of user sessions, building a robust data asset that allows it to understand user behavior and recommend optimization actions based on real-time trends.

FAQs

How does FERMÀT help improve conversion rates?
FERMÀT increases conversions by tailoring storefronts, messaging, and offers to individual customer segments. By aligning the shopping experience with the intent behind each traffic source, brands reduce friction and increase relevance throughout the journey.

What is Segmented Shopping in FERMÀT?
Segmented Shopping allows brands to create multiple storefronts tailored to different audience segments. Each storefront can be customized based on behavior, preferences, or acquisition channel, helping brands maximize engagement and performance across diverse customer groups.

Is there a limit to how many storefronts I can create?
No, FERMÀT allows brands to create and deploy an unlimited number of storefronts, making it easy to test, iterate, and optimize experiences for different segments and campaigns.

What is Embeddable Shopping?
Embeddable Shopping is FERMÀT’s SDK that lets brands add purchasing functionality directly into any webpage. Customers can shop without leaving the page, creating a seamless experience ideal for advertorials, video content, or third-party landing pages.

How easy is it to implement Embeddable Shopping?
Implementation is simple and lightweight. With a single line of JavaScript, brands can turn existing content into a fully shoppable, conversion-optimized experience.

What does Smart Customization do?
Smart Customization helps brands rapidly personalize storefronts using AI-powered recommendations. It guides teams toward high-impact changes across messaging, imagery, and offers without requiring heavy development work.

How does Automatic CRO work?
Automatic CRO uses AI to continuously optimize ecommerce experiences by analyzing millions of user sessions. FERMÀT generates and tests marketing copy, identifies behavioral trends, and recommends optimization actions in real time.

Does FERMÀT integrate with Shopify?
Yes, FERMÀT integrates directly with Shopify and can typically be live within minutes, making it easy for brands to launch personalized experiences quickly.

Who should use FERMÀT?
FERMÀT is ideal for DTC brands investing in paid media, content-driven commerce, and personalization who want to improve conversion rates, engagement, and customer loyalty without adding operational complexity.