What Is FERMAT?

FERMÀT is a user journey optimization platform for direct to consumer brands. With FERMÀT, brands can create unique shopping experiences for every single customer that shops on their website. FERMÀT works with brands to create distinctive storefronts for each piece of content brands have live (typically paid social ads). FERMÀT easily integrates with Shopify and can be live within 5 minutes of implementation.

Segmented Shopping

FERMÀT's Segmented Shopping feature enables direct to consumer brands to create multiple online stores tailored to different customer segments. By understanding the unique preferences and behaviors of distinct audience groups, brands can deliver personalized shopping experiences that resonate. With FERMÀT, there is no limit to the number of stores a brand can create and deploy.

The platform makes it easy to stay organized, gain valuable insights, and focus on the strategies that are driving the most success. This level of segmentation and customization empowers brands to maximize engagement, conversions, and loyalty across their diverse customer base.

Embeddable Buying

FERMÀT’s Embeddable Shopping SDK empowers ecommerce brands to seamlessly integrate shop-ability directly into any published webpage. This innovative product allows customers to purchase products without disrupting the user experience, creating a frictionless shopping journey. Top brands leverage this FERMÀT product when running traffic to paid social advertorials or even third-party hosted landing pages.

By layering shop-ability on top of content like video ads or editorial landing pages, brands can capitalize on consumer interest and drive conversions without breaking context. With just a simple line of JavaScript, brands can transform any online content into a CRO-optimized shopping experience, delivering greater convenience and increasing the likelihood of purchase.

Smart Customization

FERMÀT’s Smart Customization helps brands rapidly create and deploy highly personalized shopping experiences without the need for extensive development resources. Unlike traditional landing page builders, FERMAT functions as a strategic co-pilot, guiding marketing teams to focus on the changes that drive the most impact.

FERMÀT enables brands to compound insights and quickly adapt to evolving customer preferences. FERMÀT intuitive UX is powered by AI to drive customization at every level of the customer journey, from messaging and imagery to offer.

Automatic CRO

FERMÀT’s Automatic CRO leverages the power of AI to drive continuous optimization and improvement of ecommerce experiences. FERMÀT leverages their deep integration with OpenAI to generate compelling marketing copy to drive compounding CRO improvements. The platform also monitors millions of user sessions, building a robust data asset that allows it to understand user behavior and recommend optimization actions based on real-time trends.