E-commerce tools are comprehensive software solutions designed to facilitate various aspects of online retail operations for direct-to-consumer (DTC) brands. These tools cover a wide range of functionalities, including website creation and management, shopping cart integration, payment processing, inventory management, and customer service. They provide an all-in-one platform to manage online sales, streamlining the process from product listing to order fulfillment.
For DTC brands, e-commerce tools are indispensable. They simplify the complexities of online retail, allowing brands to focus on product development and marketing. These tools enable efficient management of digital storefronts, ensuring a smooth and satisfying shopping experience for customers. With features like analytics and SEO optimization, they also help brands in understanding customer behavior and improving their online presence.
In this category, Shopify and WooCommerce stand out. Shopify is popular for its user-friendly interface and extensive range of features, catering to both small startups and large enterprises. Its ease of setup and scalability make it a go-to choice for many DTC brands. WooCommerce, a plugin for WordPress, is known for its flexibility and customization options, appealing to brands looking for a tailored e-commerce solution. Both Shopify and WooCommerce are favored for their robust capabilities and reliability, making them essential tools for successful e-commerce operations.
To get started in eCommerce you need a robust infrastructure. Shopify provides the most popular solution out there, but others likes WooCommerce are still powering powerful stores. Also check out the different tools in the headless space like Swell that might be worth considering.
FERMÀT is a powerful user journey optimization platform that empowers direct-to-consumer brands to create unique, personalized shopping experiences for every customer. Through features like Segmented Shopping, Embeddable Buying, Smart Customization, and Automatic CRO, FERMÀT enables brands to deeply understand their audience, deliver hyper-targeted experiences, and drive continuous optimization - all without extensive development resources.
Platter offers a theme and app bundle for Shopify stores, designed to increase conversion rates and average order values while reducing the need for multiple apps and developer dependencies. It enables swift market entry and offers over 40 integrated features tailored to individual brand needs. Testimonials from clients like Nate Hampel and Kelsey Moreira highlight Platter's efficiency in quickly launching stores and boosting key metrics. The platform stands out for its cost-effectiveness, ease of customization, and ongoing support, making it a valuable tool for businesses ranging from startups to Fortune 500 companies.
Status transforms the customer account into a personalization engine that supports every step of the shopping journey. Designed for Shopify Plus & used by 4M+ signed-in shoppers, Status' sign-in suite, shopping tools, and zero-party data features help brands capture more signed-in shoppers, improve retention, and unify their tech stack.
Kalder is a platform that enables brands to launch automated partner rewards programs, similar to Amex, but without the complexity of issuing new cards. Customers simply link their existing debit or credit cards, allowing them to earn rewards seamlessly through their everyday purchases. This approach not only boosts customer loyalty and increases spend within your brand’s ecosystem but also provides valuable insights into consumer spending patterns. With Kalder, brands can unlock new revenue streams and gain a deeper understanding of their customers, all while enhancing engagement and retention.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Netlify is a headless commerce solution, that gives your store near instantaneous page loads. The speed comes from Headless systems communicating with decoupled frontends via APIs.
Webflow commerce is becoming a serious competitor to Shopify. They also boast the ability to create a fully functioning website without touching code, but in addition to that - they pride themselves on giving you the ability to create unique commerce experiences for your customers.
Headless frontend software to build sites with the services you want, like Shopify, Stripe, and WordPress. Integrate data from anywhere: APIs, databases, CMSs, static files — or multiple sources at once.
WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. With just a few clicks, your WordPress website turns into a fully-functional e-commerce website.
Everything you need to build a better D2C brand, business and tech stack.
