Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
TOOLS used
Organic wellness shots combine potent ingredients in clinically-researched dosages to functionally support a healthier body everyday.
TOOLS used
rmdy was created to give anyone with a gut a preventative & proactive solution for short + long term digestive health that is efficacious, convenient, and delicious.
TOOLS used
Snap Supplements offers science-backed, plant-based formulas designed to support heart health, energy, digestion, and overall wellness. Made with clean, high-quality ingredients, Snap Supplements helps you fuel your body naturally for optimal performance and vitality.
TOOLS used
Semaine exists to raise the standard of healthcare and wellness for women. Their first product specifically addresses period pain and empowers women by providing natural, plant-based products that have been rigorously researched and can be taken without a prescription.
TOOLS used
Everything your brain needs to thrive can be found in natural food, but everyone struggles to maintain the optimal brain-food diet with the reality of a busy modern life. It’s why Heights was created.
TOOLS used
Buoy is an oral rehydration solution that works in just a few drops. This flavorless, hydration solution refills your body with electrolytes and can be mixed into any liquid (even alcohol) Buoy offers 3 variations: hydration, energy, and immunity.
TOOLS used
Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.
TOOLS used
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
TOOLS used
Ascent Nutrition is a wellness company that formulates and sells high-quality supplements focused on cognitive function, overall vitality, and immune support. Their product line includes unique offerings like algae oil DHA, pine bark extract, and humic & fulvic minerals, all derived from traceable, eco-friendly sources. With a mission to improve health through clean, purposeful nutrition, Ascent Nutrition serves both health-conscious consumers and holistic practitioners.
TOOLS used
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
TOOLS used
Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.
TOOLS used