Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.
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ResBiotic specializes in probiotics aimed at respiratory health, providing innovative supplements that support lung function and overall respiratory well-being. Their products harness the power of beneficial bacteria to help maintain a balanced microbiome.
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begin is a children's nutrition health company that empowers parents with the knowledge and tools to optimize their children's well being. Its first product, Begin Growing-up Prebiotics is an unflavored blend of fiber powder that can be mixed into drinks or food to support kids digestive health and regular bowel movements.
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Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
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One Sol Supps is a women-focused supplement brand offering clean, effective formulas to support fitness, wellness, and hormonal balance. From plant-based protein powders to pre-workouts and metabolism boosters, One Sol products are designed to fuel your body and empower your lifestyle.
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The most effective Energy Formula for gamers. What started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.
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Dr. Berg is a trusted name in health and wellness, known for making complex nutrition science simple and accessible. Specializing in ketogenic and intermittent fasting strategies, Dr. Eric Berg has helped millions take control of their health through educational content, high-quality supplements, and practical guidance. His brand is built on the philosophy that real, sustainable health starts with understanding your body’s needs—focusing on natural ingredients, holistic healing, and evidence-based nutrition. Whether you’re looking to improve energy, support weight loss, or optimize overall wellness, Dr. Berg provides the tools and knowledge to help you thrive.
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Personalized prenatals to optimize your fertility outcomes, delivered right to your door.
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Sports drinks are chock full of added sugar and artificial flavors. Cure says "no thank you". Cure is made with only premium and organic ingredients like coconut water and pink Himalayan salt. They took what existed in nature and mixed it to tasty perfection.
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Fatty15 is a supplement which helps your cells stay stronger and you feeling younger so you can restore health and mindfulness and age on your own terms.
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Wild Nutrition makes high-quality supplements for a variety of health needs and lifestyles.
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Wholier is a science-backed multivitamin designed to complement your plant-based lifestyle. It’s the best daily routine to support sustained energy, clarity and immunity. Delivered sustainably, on your schedule.
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