Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
You can be chill and change the world. Not Pot's mission is to #freeplantsandpeople aka destigmatize cannabis and fight against criminal injustice—on their own terms.
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Begin Health offers prebiotic supplements designed to support digestive health in toddlers and kids. Their flagship product, Growing Up Prebiotics, contains a gentle blend of prebiotics including human milk oligosaccharides (HMOs) to nourish the developing gut microbiome and promote regularity.
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Feel believes they can make the world a healthier, happier and more productive place — one multivitamin at a time. They are committed to providing customers with an honest, convenient and affordable multivitamin backed by real science.
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Promix creates clean, all-natural dietary supplements to help you become the strongest version of yourself.
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Cove was created to help you take control of your migraines and have better days. Cove offers clinically-proven medications (acute and preventive) and science-backed supplements as well as ongoing support and education.
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First Day, is all about fresh starts, healthy lives, and wise choices. Their mission is to support your family's health and happiness with real science and wholesome ingredients, starting with their kids multivitamin.
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Complete with 11 whole food ingredients and 3 sources of plant-based protein, our functional beverages deliver the balanced nutrition your brain needs and your body can absorb.
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BioGaia is a global leader in probiotic research, offering scientifically-backed supplements for all life stages. From infant drops to adult capsules, their products are designed to support gut health, immunity, and overall well-being.
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Golde products are a celebration of superfoods. Designed to effortlessly boost your daily routine, from morning smoothies to skincare. Always 100% natural and vegan-friendly. Feel like your best self, with Golde.
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Lemme Live, founded by Kourtney Kardashian, crafts dietary supplements with clean, science-backed ingredients for optimal well-being. Their product collection includes gummies, capsules, and tinctures to enhance focus, energy, and digestion. Lemme's products are free from high fructose corn syrup, gelatin, artificial sweeteners, and GMOs. Formulated by experts and supported by third-party testing, Lemme Live is dedicated to delivering effective, trustworthy supplements to their millennial customers.
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Fatty15 is a supplement which helps your cells stay stronger and you feeling younger so you can restore health and mindfulness and age on your own terms.
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Natural and effective remedies for immunity, joint support, gut health and many other benefits. Coming to you from France.
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