Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
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Neuro has dedicated the past 5 years to create great-tasting products that conveniently and effectively get us in the right mental state at the right time.
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Vitable provides custom vitamin subscription packs that align with users’ individual health profiles and goals. They blend technology, assessments, and nutrient science to curate daily supplement bundles. The brand emphasizes convenience, personalization, and evidence-based nutrition.
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Qualia creates high-potency nootropic supplements intended to optimize mental performance, including focus, energy, memory, and neuroprotection. Their formulations combine vitamins, adaptogens, amino acids, and other compounds backed by research. The brand markets itself toward professionals, creatives, and anyone seeking better cognitive function.
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MaryRuth’s Organics offers a wide range of liquid and gummy vitamins, probiotics, and supplements crafted with non-GMO, plant-based ingredients. Designed for children and adults alike, their products focus on supporting immunity, digestion, and everyday health through clean, accessible nutrition.
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Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
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Oxford Natural merges scientific innovation with accessible wellness by offering curated supplement blends designed to support longevity, metabolic health, skin radiance, and cognitive function. The brand also runs physician‑led anti-aging clinics in Oxford, guided by ongoing research and commitment to reducing biological age. With a mission to make life-extending discoveries available to all, Oxford Natural invests profits back into free longevity studies.
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Chocolate supplements? Yup, it exists and you can thank SOURSE, the vitamin infused dark chocolate bites made with the highest quality ingredients. SOURSE has 4 types of bites Glow Bites, Hype Bites, Mood Bites, and Beauty Bites - packed with vitamins and high quality ingredients to help you start your day right. 1-month supply costs $29.90 and comes with 2 bags (60 bites).
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Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
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mindbodygreen's unique product formulas include targeted nutrients and bioactives that radically transform your health - from the inside out and outside in.
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Rejuvia creates the world-first, all-natural oral sleep spray that helps you fall asleep faster, sleep through the night and wake up feeling refreshed.
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