Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Timeline offers advanced nutrition supplements designed to promote cellular health and longevity. Their flagship product, Mitopure, is scientifically formulated to enhance mitochondrial function, helping you to stay energized and youthful. Invest in your long-term health with Timeline’s cutting-edge supplements.
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Misfits Health harnesses all that plants have to offer to make nourishing products for health and wellness.
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H.V.M.N. make nutrition for everyone, from sport & military elite performers to busy moms, executives, & innovators
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NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
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Elevated, craveable botanical wellness essentials. Expertly crafted by nutritionists and chefs to help you feel, think and live your best.
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Wholier is a science-backed multivitamin designed to complement your plant-based lifestyle. It’s the best daily routine to support sustained energy, clarity and immunity. Delivered sustainably, on your schedule.
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Thesis is a science-backed nootropics brand offering personalized supplement blends to enhance cognitive performance and mental clarity. Their formulations are crafted using clinically studied, vegan ingredients like Ashwagandha, Bacopa Monnieri, and Alpha GPC, tailored to support goals like focus, energy, creativity, and stress reduction. Thesis' products help their customers optimize brain health and focus throughout the day.
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Primal Harvest offers a range of health supplements designed to support overall wellness with a focus on natural, science-backed ingredients. From multivitamins to collagen powders, their products aim to enhance vitality, improve digestion, and support joint health, making it easier to maintain a healthy lifestyle.
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Powered by nature and dosed by scientists, this first-of-its-kind multivitamin was designed to support (not overstimulate!) your immune system with a perfectly balanced bioactive blend of 9 mushrooms and 9 vitamins.
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Organic wellness shots combine potent ingredients in clinically-researched dosages to functionally support a healthier body everyday.
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