Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Love Wellness supplements are made with clean ingredients to support specific self-care issues.
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Fill your medicine cabinet with clean & natural remedies (that actually work). Immune support to energy support.
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Needed multi-vitamins and supplements provide Mamas with everything they need to support a healthy child.
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Moon Juice bridges the world of alchemy and biology for functional benefits. Everything they make (adaptogenic supplements, skincare, and foods) is inspired by a need; either it isn’t being made, or there isn’t a version to my standard of efficacy or purity.
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Vivo Life creates high-quality, vegan-certified nutrition products designed to support optimal health and performance. Their lineup includes plant-based protein powders, meal replacements, vitamins, and functional supplements, all made from nutrient-dense ingredients without artificial flavors or fillers. Products are rigorously tested by third-party labs and are made in the UK, with a focus on sustainability and clean nutrition.
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Promix creates clean, all-natural dietary supplements to help you become the strongest version of yourself.
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BioGaia is a global leader in probiotic research, offering scientifically-backed supplements for all life stages. From infant drops to adult capsules, their products are designed to support gut health, immunity, and overall well-being.
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Bulletproof makes transparent, keto products with the right nutrients. Its portfolio has a wide range of products ranging including clean coffee, MCT oil, collagen protein, snack bars, and supplements, but its best known for its original butter coffee recipe!
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Alyve Wellness offers a range of innovative wellness products designed to enhance your daily routine. From unique supplements to skincare essentials, Alyve's products are crafted with natural ingredients to support your overall well-being.
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ZBiotics® is an enhanced probiotic drink that breaks down an unwanted alcohol byproduct called acetaldehyde – the primary culprit behind rough mornings after drinking. Drink a ZBiotic just before going out or right before your first drink to enjoy the rest of your night and wake up feeling as good as new.
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O POSITIV makes daily, dietary supplement gummy vitamins for different purposes like PMS, Digestion, and Immunity. O Positiv is on a mission to create healthy, better-for-you supplements in a category that has been historically overlooked.
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