Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Mixhers is a wellness brand that offers all-natural, hormone-friendly supplements designed to support women's health through every stage of life. Their flagship product, Hertime, helps balance hormones and relieve PMS symptoms. With a focus on clean ingredients and effective, easy-to-use formulas, Mixhers aims to empower women to feel their best every day.
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Daye offers innovative period care and vaginal health products, focusing on sustainability and science-backed solutions. Their products, like organic CBD tampons and at-home vaginal microbiome tests, are designed to improve women's health. Daye prioritizes transparency and quality, regularly testing for toxic metals and working with medical institutions to raise healthcare standards.
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Nature’s Pure Blend offers natural supplements designed to support overall health and well-being. Founded by someone who overcame health challenges such as anxiety and low energy, the brand focuses on providing clean, organic, and non-GMO products. Their offerings include supplements for heart health, gut health, and overall performance, all made with high-quality, vegan-friendly ingredients and no harmful preservatives.
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Ka'Chava crafts your new daily super blend for heart, brain and skin health.
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Happy Viking is Venus Williams' All-in-One Daily Meal Shake
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Manual offers prescription treatments, ongoing medical care, digital tracking tools, and at-home diagnostics for various health concerns. Their product offerings include science-backed solutions for hair loss, weight management, low testosterone, erectile dysfunction, sleep issues, skincare, nutritional supplements, and more, all accessible through their online platform with support from medical experts.
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GHOST pre-workout are supplements like no other, delivering energy, focus, and pump. Though they brand themselves as a sport supplement, they have built up a huge fan base in gaming.
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Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
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OLLY makes vitamins and supplements that are as enjoyable to take as they are effective. Their products, from daily multivitamins to probiotics and sleep aids, focus on supporting overall health with delicious gummies and convenient softgels.
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Evinature is a science-backed supplement company focused on gut health, offering clinically researched nutraceuticals like CurQD and Butyricum that help manage symptoms of inflammatory bowel diseases (IBD), including Crohn's and ulcerative colitis. Founded by medical researchers, Evinature bridges modern medicine and natural treatment, providing clean, effective support for long-term gut health and inflammation management.
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Prima sells CBD products that range from creams to oils, supplements and powders.
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Targeted at gamers, Sneak is a low-calorie, sugar-free energy drink. It's available in powder or cans for a powerful, sustained energy boost and packed with vitamins to heighten your reaction times and keep you focused.
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