A snack brand born out of a simple belief: Food deserves the same cultural love as music and fashion. We’re creating flavor drops that feel like album releases, powered by design, storytelling, and a community that eats with emotion. POPI is our playground to explore how taste, culture, and the music collide and turn that into a scalable snacking movement. Our first drop. Habanero Hip Hop is what happens when spice meets sound. Join the Chaos - https://getpopi.com
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POPI is a modern snack brand redefining how food shows up in culture. Built on the belief that snacks deserve the same creative energy as music and fashion, POPI treats every release like a cultural moment—where flavor, design, and storytelling come together to create something worth talking about.
Rather than traditional product launches, POPI introduces limited flavor drops designed to feel like album releases. Each drop is intentional, expressive, and rooted in a larger narrative that connects taste with sound, visuals, and community. This approach turns snacking into an experience, not just a product.
POPI sits at the intersection of flavor and music culture, using sound, spice, and storytelling to spark emotion. Their debut flavor, Habanero Hip Hop, captures the energy of bold beats and fiery heat—proof of how music-inspired snacks can deliver both intensity and identity.
More than a snack brand, POPI is building a community that eats with emotion and engages with food as culture. Designed as a creative playground with scalable ambition, POPI invites fans to join the chaos and be part of a new generation of snacks powered by culture, creativity, and connection.
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