Best 6 Ecommerce RFM Analysis Tools

RFM (Recency, Frequency, Monetary) analysis is a powerful tool that helps D2C brands segment customers based on their purchase behavior. By analyzing how recently a customer bought, how often they purchase, and how much they spend, brands can identify their most valuable customers. This insight is critical for targeted marketing and improving customer retention. With RFM analysis, you can focus on high-value customers and create strategies to re-engage lapsed buyers.

Postscript
Postscript

Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.

Used By 217 Brands
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Triple Whale
Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Used By 203 Brands
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Lifetimely
Lifetimely

Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.

Used By 74 Brands
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Klaviyo
Klaviyo

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Used By 1234 Brands
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Polar Analytics
Polar Analytics

Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.

Used By 18 Brands
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Hyros
Hyros

HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.

Used By 16 Brands
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