Email marketing platforms and tools are specialized software designed to empower direct-to-consumer (DTC) brands in crafting, sending, and analyzing email campaigns. These tools provide an array of features including customizable templates, audience segmentation, automation workflows, and detailed performance analytics. They allow brands to create targeted and personalized email content that resonates with different segments of their audience.
For DTC brands, these platforms are instrumental. They enable consistent and effective communication with customers, fostering brand loyalty and repeat business. Through targeted email campaigns, brands can promote new products, share exclusive offers, and provide valuable content, enhancing customer engagement and driving sales. Additionally, the analytics offered by these tools aid in understanding customer behavior and preferences, allowing for refined marketing strategies.
Key players in this domain include Klaviyo, renowned for its user-friendly interface and versatility, making it a favorite among small to medium-sized businesses. Another notable platform is Mailchimp, which offers advanced segmentation and automation features, particularly beneficial for e-commerce brands looking to personalize their outreach. Sendlane is also a popular choice, recognized for its extensive template library and robust support, ideal for brands seeking to elevate their email marketing efforts. These platforms showcase the pivotal role of email marketing in building and maintaining customer relationships in today's digital marketplace.
After selecting your eCommerce platform, you will most likely be selecting your CRM & Email marketing tool. The most popular one is Klaviyo, but take a look at the whole list. You’ll find players like Bronto and Ometria who each have their own perks.
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Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Trustoo is a leading review management platform for DTC brands. It delivers fully customizable review collection that captures authentic customer experiences and showcases reviews in your brand style. Build social trust and loyalty while driving retention through smart discount and referral programs.
InboxAlly is an email deliverability platform that helps ensure your messages land in the inbox instead of the spam folder. With intuitive features, reputation protection, and detailed performance analytics, it’s designed to boost open rates and engagement without requiring technical expertise. Whether for growing businesses or large-scale email marketers, InboxAlly makes inbox success simple and effective.
Poplar is a tech-enabled direct mail platform that allows brands to seamlessly integrate automated, data-driven direct mail into their marketing strategy. With features like real-time tracking, dynamic personalization, and API-based trigger mailings, Poplar helps businesses efficiently acquire, retain, and re-engage customers at scale. By combining the power of digital targeting with the impact of physical mail, Poplar makes direct mail as easy, measurable, and performance-focused as online marketing.
Campaigner is a full-featured email and SMS marketing solution that offers a competitive price, a wide range of automation options, a good number of third-party integrations, and 24/7 live chat support. It also stands out due to a nicely refined and intuitive interface that includes a wide selection of templates.
Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.
Privy is one of the leading ecommerce marketing automation platforms that helps D2C brands grow their sales and contact lists, improve their customer shopping experience and automate key aspects of their marketing efforts.
Maverick's AI-generated video platform helps ecommerce stores create personalized experiences for each of their customers across the user journey. Increase conversion, boost LTV, and delight your customers while achieving positive ROI with Maverick.
Black Crow AI provides Shopify brands with a complete platform that leverages predictive models to optimize and automate their paid and owned marketing throughout the shopper journey. This results in improved ROAS, clear understanding of customer lifetime value, and more personalized experience that drives more sales and repeat customers.
Mailmend helps e-commerce brands get their emails out of the promotions and spam folder on day one, without changing any email content.
Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.
ViralSweep helps D2C brands drive customer engagement through effective sweepstakes, contests, and giveaways. The app enables brands to build, run, and manage promotional campaigns that drive traffic and increase brand visibility. With its robust analytics and seamless integration, ViralSweep ensures campaigns are impactful and easy to manage.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
SendGrid provides and manages an email server on your company's behalf, so your communications with customers are reliably sent and delivered as needed. It's perfect when you need to send transactional emails, password recovery emails or notifications to users from your website.
Retention.com integrates with the world’s leading marketing automation platforms to optimize list growth, reclaim abandonment cart revenue, and re-engage lapsed audiences through industry leading data integration systems. Maximize untapped revenue for your e-commerce store with a platform that’s built to increase customer retention and abandonment revenue.
With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.
Shopify Inbox is a free messaging tool that enables ecommerce brands to engage with customers in real-time as they shop on their website. By leveraging live customer information, such as cart contents and past orders, businesses can tailor their messages, recommend products, and offer discounts to boost sales. With features like AI-powered instant answers and automated greetings, Shopify Inbox helps improve customer communication and can significantly enhance conversion rates.
Amped is the next-gen pop up builder for D2C brands looking to optimize their email and SMS capture flows.
ActiveCampaign's platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.
Ometria is a a smart email service provider (ESP). Ometria brings together data to build a profile of each shopper. Their AI starts to predict certain customer traits and then the marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience.
Recart is a SMS tool for Shopify brands built to cost less, sell more, and drive real growth. How? By 2Xing your email + SMS conversions, building robust automations, and using AI to personalize text campaigns at scale. It also provides a dedicated Customer Success Manager (CSM) to strategize, test, and manage your SMS marketing from day one — with no extra charge.
Listrak is the omni channel marketing automation platform of choice for businesses with eCommerce and retail presence. Leverage it to manage email marketing, mobile messaging, customer insights and cross-channel orchestration.
Bluecore effectively delivers campaigns through predictive data models that transform signals into automated actions to connect your customers to unique offers, content and products.
Spellbound is a platform that helps brands create interactive experiences embedded inside their emails. Without writing any code, brands can create shoppable emails, interactive surveys & reviews, and signup forms all directly in their emails sent from Klaviyo to drive more conversions from email marketing.
Aument helps brands sell more and discount less. By displaying dynamic discounts on site and on email/SMS flows, Aument optimizes conversion while reduces over-discounting.
Shipment notification emails for subscription where subscribers can add products or delay an order in 2 clicks, without a login required. Syncs with Recharge (Shopify / BigCommerce).
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.
Seguno is an email marketing app designed specifically for Shopify stores, helping you create and manage effective email campaigns. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with Seguno’s user-friendly and Shopify-integrated email tools.
Shopify Email is an integrated email marketing tool designed for eCommerce brands, allowing them to create and send branded emails directly from their Shopify store. With a user-friendly drag-and-drop editor, merchants can customize email templates for various campaigns, including product promotions, restocks, and seasonal sales, while leveraging AI-generated subject lines and optimized send times for maximum engagement. Additionally, Shopify Email offers robust tracking and analytics features, enabling businesses to monitor click-through rates, conversions, and customer interactions, ultimately helping to build lasting customer relationships and drive sales.
ZEPIC is a next-gen marketing automation platform, think of it as a Marketing OS, that unifies customer data and AI to drive profitable engagement across channels like Instagram, Email, and WhatsApp. From browsing behavior to purchases, orders, and loyalty, ZEPIC turns every interaction into revenue opportunities while maximizing repeat sales per user, building lifelong loyalty, and delivering the fastest time-to-value in the industry (with most customers recovering software costs in under 3 months).
Trustoo (formerly EcomSend Pop Ups, Email Popups) helps Shopify merchants grow their email and SMS marketing lists while boosting conversions. Capture leads with opt-in forms, exit-intent popups, and engaging gamified designs like spin-the-wheel. Offer customizable discounts to reduce cart abandonment and convert visitors into loyal customers. Subscribers sync automatically with Shopify, ensuring seamless integration with apps like Klaviyo, Mailchimp, and SMSBump. No coding required, plus 24/7 responsive support to maximize results and drive sales growth.
Swym Wishlist Plus is an app that lets shoppers save items, organize wishlists, and get alerts for price drops, restocks, and low stock. It works across Shopify, BigCommerce, Magento, and several other platforms. The app supports guest wishlists, multiple lists, “save for later” from carts, and shareable wishlists via email, SMS, and social media. Merchants get dashboards with analytics, integration with email/SMS/CRM tools, REST and JavaScript APIs, and theme-customization options. Swym serves over 45,000 merchants in nearly 100 countries, has high uptime, and offers plans ranging from a free tier to enterprise-level with advanced integrations and support.
A full-service email performance solution that takes over the channel from end to end. We don’t just give you tools. We own the outcomes. Fix deliverability and restore inbox placement. Build campaigns, automations, and flows that drive real engagement. Fully manage execution—strategy, copy, design, sends, testing, reporting. No more duct-taped platforms. No more ghosted Slack threads. No more guessing at what works. With our Inbox to Income system, email becomes what it was always meant to be: a scalable, profitable, predictable growth channel. Tired of babysitting email—or explaining to your board why the biggest list in your stack isn’t pulling its weight? Let’s fix that.
AiTrillion is an all-in-one Shopify marketing automation platform designed to unify email marketing, loyalty rewards, web push, product reviews, SMS, AI-powered segmentation, and more—helping D2C brands personalize at scale and boost customer engagement across every touchpoint.
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.
Orderly Emails enables you to design and customize your Shopify store’s transactional emails, including order confirmations, shipping updates, and receipts. Create branded and professional email templates to enhance customer communication and trust. Improve your store’s email interactions with Orderly Emails’ easy-to-use customization tools.
AfterShip Email Marketing helps you create targeted email campaigns to engage and retain your Shopify store’s customers. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with effective email strategies using AfterShip Email Marketing.
Cartly Abandoned Cart helps you recover lost sales by sending automated emails to customers who abandon their shopping carts. Create personalized email campaigns to remind customers to complete their purchases and increase your conversion rates. Boost your sales and reduce cart abandonment with Cartly Abandoned Cart’s effective recovery strategies.
Avada Email Marketing provides comprehensive email marketing tools to help you engage and retain your Shopify store’s customers. Design customizable email campaigns, automate personalized messages, and track performance to boost conversions and customer loyalty. Enhance your marketing efforts with Avada Email Marketing’s user-friendly and effective email strategies.
SmartrMail is an email marketing app designed specifically for Shopify stores, helping you create and manage effective email campaigns. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with SmartrMail’s user-friendly and Shopify-integrated email tools.
Amplified Email & Abandon Cart helps you recover lost sales by sending automated emails to customers who abandon their carts. Create personalized email campaigns, track performance, and increase conversion rates with targeted recovery strategies. Boost your sales by re-engaging potential customers and reminding them to complete their purchases.\
Mailmunch helps you create and manage email capture forms and pop-ups for your Shopify store, enabling you to grow your email list and engage with your customers. Design customizable forms for email signups, discounts, and special promotions to increase conversions. Enhance your marketing strategy with Mailmunch’s effective email capture and engagement tools.
Orita helps brands maximize campaign revenue with AI Customer Segmentation. Our powerful, easy-to-use segments make email, direct mail, and SMS campaigns smarter, more profitable. Uncover missed sales from high-intent customers, boost click rates and inbox placement, and optimize for profitability across your lifecycle—without switching platforms, hiring a data scientist, or crossing your fingers.
Everything you need to build a better D2C brand, business and tech stack.
