Rareform is a company that specializes in upcycling billboard vinyl into various products, particularly bags and accessories. Billboard vinyl is a durable and weather-resistant material that is typically discarded after its intended use. Rareform collects these used billboards and transforms them into unique and sustainable products, thereby reducing waste and repurposing materials that would otherwise end up in landfills.
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Rareform is a unique brand that upcycles billboards into one-of-a-kind bags and accessories. The brand focuses on sustainability and creativity, transforming discarded materials into stylish, functional products. Rareform’s mission is to reduce waste and create durable, fashionable items with a positive environmental impact.
One of Rareform’s standout products is the Weekender Bag, which is made from recycled billboards and features a spacious, durable design. Each bag is unique, with different patterns and colors, making it a distinctive travel companion.
Another popular item is the Classic Tote, which is perfect for everyday use. This tote is also made from upcycled billboards and offers a stylish, eco-friendly alternative to traditional bags.
Rareform also offers the Dopp Kit, a compact and functional bag for toiletries and small items. Like all Rareform products, the Dopp Kit is made from recycled materials and showcases the brand’s commitment to sustainability.
Rareform was founded by Alec Avedissian and Aric Avedissian. Their innovative approach to upcycling and passion for sustainability have driven the brand’s growth, making Rareform a leader in eco-friendly fashion.