User-Generated Content (UGC) tools are platforms that enable direct-to-consumer (DTC) brands to collect, curate, and showcase content created by their customers, such as reviews, photos, and social media posts. These tools provide functionalities for aggregating UGC from various sources, moderating content, obtaining rights for use, and integrating it into marketing channels like websites, social media, and advertising.
UGC tools are vital for DTC brands as they harness the power of authentic customer voices. This content is highly effective in building trust and credibility, as prospective customers often value the opinions and experiences of their peers. UGC also enhances brand engagement and community feeling, encouraging more customers to share their experiences.
UGC is one of the most critical aspects of growth in D2C. UGC tends to convert higher on paid ads and can help your website convert at a higher rate, so you should definitely invest in having more of it. Bounty helps you unlock hyper growth in UGC via Tik Tok and tools like Videowise help you turn UGC into high converting modules on your site.
Moast lets Shopify brands turn UGC, Reels, and TikToks into fully shoppable video widgets, set up in under five minutes, with unlimited video views at no cost. The app delivers a seamless, conversion-boosting experience that helps shoppers add products directly from engaging video content, often driving measurable increases in sales.
Tolstoy is a video commerce platform that drives customer engagement and sales through shoppable videos. Tolstoy allows brands to publish video feeds across thousands of site pages, without impacting site performance. Video management is effortless with Tolstoy, leveraging auto-importing content from social media, AI-powered tagging, UCG search, and automated distribution to the site and across additional marketing channels such as emails, the Shop app, and mobile app.
Videowise is an all-in-one video commerce platform that helps over 2,000 leading brands & retailers convert and sell more with shoppable videos and live shopping. Optimize all videos with AI for fast-loading page speed: video slider, video background, video gallery, autoplay video, shop the look, lookbook, or product video. Fast loading video streaming with near-zero impact on site speed. Sell more with shoppable videos, live shopping, video quizzes, TikTok feed, Instagram feed. Easy to embed on site, Shop app, Tapcart, or emails. Import TikTok videos, Instagram stories, reels & more.
Storista enhances D2C brand engagement on Shopify by enabling the integration of Instagram content via widgets. Brands can embed Instagram Posts, Highlights, Stories, or Reels on their website, showcasing products in a familiar format to boost sales and engagement. The app allows for content synchronization, multiple widget templates for brand alignment, and performance optimizations to ensure a seamless user experience.
Icon is an AI-powered platform that helps brands streamline influencer marketing by automating content creation and A/B testing. With its unique ability to turn a single creator video into 20 variations, Icon empowers brands to partner with the right creators, optimize messaging, and scale campaigns efficiently. Brands can accelerate their content cycles while improving ad performance and conversion rates.
Cevoid is an all-in-one user-generated content (UGC) platform for e-commerce brands, enabling the collection, curation, and display of authentic content from customers, influencers, and brand communities to enhance engagement and drive social proof through shoppable galleries and marketing channels.
Grid & Pixel transforms your brand’s marketing with personalized, high-converting visuals that seamlessly sync across email, SMS, and social media campaigns. Whether you’re automating behavior-driven emails in Klaviyo or designing social media ads that stop the scroll, Grid & Pixel makes sure your content isn’t just seen—it’s remembered. Effortless customization and powerful automation let you engage your audience at precisely the right moment, driving growth, boosting ROI, and putting you a step ahead of the competition.
Transform your Shopify store with LyveCom's all-in-one video commerce platform. Boost sales using shoppable videos, livestream shopping, and interactive product demos. Embed UGC, TikTok-style content, and video reviews across your site, mobile app, and Shop App with our FREE Shop Mini. Drive conversions with 1-click checkout, AI-powered personalization, and detailed analytics. Easily import content from TikTok, Instagram Reels, and YouTube. Create engaging shopping experiences with fast-loading.
LoudCrowd is a comprehensive creator commerce platform designed to supercharge your brand’s influencer and affiliate marketing efforts. By transforming traditional affiliate marketing tools into dynamic, revenue-driving engines, LoudCrowd allows brands to manage influencer storefronts, ambassador programs, and social clubs seamlessly.
Nextsale is an all-in-one solution to boost conversions for D2C brands through social proof and urgency tools. It helps brands increase customer trust and drive sales by displaying real-time purchase notifications, reviews, and countdown timers. Nextsale's easy integration and robust performance tracking make it a vital tool for improving conversion rates.
Bazaarvoice enables merchants to collect many types of user-generated content (UGC), including ratings and reviews, visual content, and shopper questions and answers. Leverage reviews on your website in many different ways and get insights on how your UGC is performing.
Turn your Instagram content and UGC into shoppable galleries for your online store. Track creators and gifting programs, secure the rights to UGC, and get advanced Instagram analytics. Foursixty can also be used to schedule instagram posts or to collect and leverage customer reviews via Okendo.
GrapevineAI delivers whitelisted paid social campaigns at scale for top DTC brands. Grapevine matches brands of all sizes with the right creators and turn articles, photos, and videos into ads that are ready to launch on paid social channels.
Covet Pics lets you display your instagram @profile , #hashtag feeds or your own photos on your homepage. Covet Pics also gives your customers the additional ability to shop the look from instagram posts.
Vidovo facilitates connections between brands and creators to leverage user-generated content (UGC) for marketing. It offers a platform for brands to easily find and collaborate with a diverse network of content creators to produce relatable and trust-driven campaigns. Vidovo emphasizes a simplified process to enhance content marketing, enabling access to quality content and creators while ensuring fair payouts and transparent pricing.
Archive is a cutting-edge AI-powered platform that helps D2C brands manage and scale their user-generated content (UGC). Archive automates the capture and organization of all forms of UGC, from Instagram stories to TikTok videos, allowing brands to seamlessly turn this content into engaging, shoppable experiences directly on their websites.
Incentivise your purchasers to post viral content on Tik Tok to earn cash back on their purchases. With Bounty you also get the ability to purchase the video rights of your customers' posts - directly via the app.
Trend is a custom content creation platform stocked with the country’s best photographers, videographers, and creators. Brands use Trend to solve one critical problem, “where do I get custom content from?”. Product photography, lifestyle photos & videos, product in use videos, product portrait photos, unboxing or more, Trend can handle it all!
Proof Bear - Sales Popup is designed to boost sales and increase trust by providing social proof through pop-up notifications of recent purchases. By leveraging FOMO (Fear of Missing Out), these customizable sales popups help create a sense of urgency and encourage more conversions. The app offers easy-to-apply templates and complete design control to ensure the popups match your store's branding. Additionally, it tracks every sales popup click to provide valuable insights into buyer behavior, all while integrating seamlessly with any theme or app.
Our AI powered shoppable video platform helps ensure you use the most engaging content to boost conversions and drive sales on your website. Easily add AI-powered UGC shoppable video carousels to your Shopify Product Page. Zellor AI automatically turns your TikTok, Instagram, or other UGC content into high-converting interactive shoppable videos that increase engagement, boost add-to-cart rates, and drive more sales.
Pairbo is the leading solution for brands that want to elevate the online gifting experience. At checkout, shoppers can add a premium greeting card to their order and personalize it with their own handwritten message—digitally captured, printed inside the card, and delivered together with the gift. With 30+ customizable features, Pairbo never displays its own branding and creates custom greeting card designs for each partner. The result is a seamless, high-end solution that strengthens brand image and ensures consistency across every gift order. Pairbo’s platform integrates with all website platforms, ERP systems, and fulfillment software, and is designed to minimize lift for brand teams. Pairbo empowers brands to create memorable unboxing moments that boost customer satisfaction, increase repeat purchases, and drive incremental revenue.
MinionArts is an AI multimedia studio for D2C brands. It lets teams turn a simple brief into complete creative campaigns -catalog images, ad creatives, videos, UGC, even virtual try-ons,through smart, multi-node templates. Instead of juggling agencies, shoots, or editing tools, brands generate high-quality, on-brand assets in minutes and scale content production 10x faster at a fraction of the cost.
Generate on-model images and short-form videos for ads, social, and PDPs. Create AI on‑model images from your flat-lay images. Turn catalog photos into short-form videos for ads and social. Import products, auto‑generate clips, and fine‑tune in the editor: reorder, set in/out points, toggle visibility, overlay your logo, add a soundtrack, and export MP4s for feeds and product pages. Ideal for TikTok, Instagram/Facebook reels and paid or organic campaigns.
Social Walls by Tagbox is an AI-powered tool that helps you collect, curate, and display live social media feeds from 15+ social media platforms using various methods, such as hashtags and mentions, to boost engagement in events or display social proof on store screens, signage, and more.
SellerPic is your all-in-one AI image editor that transforms a single product image into AI fashion model shots, lifestyle scenes, and AI videos, all perfectly formatted for Shopify, Amazon, Etsy, TikTok, and more! Just describe, generate, and post to boost your sales by 30%.
EmbedSocial is a robust UGC platform with powerful capabilities to aggregate user-generated content from various sources, such as social media networks, email automations and website widgets. The platform enhances the collected data with tools to analyze, store and reuse the content for further social media re-publishing, email campaigns and embedding on website to sell more. EmbedSocial empowers brands to tap into authentic social proof by easily collecting, managing, and publishing user-generated content across channels.
Trust Badges Bear is a free Shopify app that helps increase customer trust and boost conversion rates by adding customizable trust badges and payment icons to your store. With over 300 badge options, you can tailor the design, colors, and placement of these badges to fit your brand. The app is lightweight, fast-loading, and supports easy installation on any page, whether it's your product page, cart, or footer, making it an effective tool for enhancing your store's credibility.
Everything you need to build a better D2C brand, business and tech stack.
