The Lobby's Platform

The Lobby operates almost as a “marketplace” between D2C brands and influencers to help facilitate effortless collaborations. It’s a "free mall" for their invite-only influencers, where they can browse and request products they’re interested in from "The Lobby Closet," which brands populate with their products.

The Lobby Makes Scaling Easy

The Lobby streamlines influencer collaborations by eliminating traditional hurdles like cold emailing, DMing, and tedious negotiations. The Lobby’s platform eliminates a significant amount of the friction traditionally associated with influencer and creator marketing, which allows both brands and influencers to scale their programs faster and more easily.

The Lobby Creator Partnerships

Brand partnerships are easier than ever to facilitate on The Lobby. The platform operates on a one-click partnership model. Influencers can request products they genuinely admire, and upon a brand's review and approval, the order is automatically processed and sent via a plugin to the brand's e-commerce store. This model simplifies partnerships and makes the process seamless and efficient for both sides.