CRM (Customer Relationship Management) and CDP (Customer Data Platform) tools are integral for direct-to-consumer (DTC) brands in managing customer interactions and data. CRM tools focus on managing company relationships and interactions with current and potential customers. They streamline processes related to sales, customer service, and marketing, ensuring all customer interactions are tracked and managed effectively. CDPs, on the other hand, centralize customer data from various sources, creating a comprehensive and unified customer database. This database is used for more personalized marketing and improved customer experiences.
For DTC brands, these tools are important as they help in understanding and responding to customer needs and behaviors. They enable brands to build deeper, data-driven relationships with customers, leading to increased loyalty and sales. CRM/CDP tools also assist in segmenting audiences and tailoring marketing efforts, making them more effective and efficient.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Subbly is the only all-in-one subscription ecommerce platform; no plugins necessary. Built for any business that puts subscription first.
Kustomer helps brands increase satisfaction and loyalty by empowering agents to engage customers in personalized conversations. Kustomer keeps track of customer information such as purchase behavior, site behavior and conversations to give support agents the tools they need to assist customers.
Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.
Customer Tagger lets you create multi-condition workflows to apply and remove tags to customer records based on buyer behaviour. Create customer segments and trigger actions across different marketing platforms. From there, tailor the communications with customers based lifecycle.
Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.
Ometria is a a smart email service provider (ESP). Ometria brings together data to build a profile of each shopper. Their AI starts to predict certain customer traits and then the marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints.
SendinBlue is a CRM solution. With their tool, you can send emails, SMS, and even on-site chat messages seamlessly. Customers typically use their automated and transactional emails. But they've got a bunch of segmentation features that are useful as well as simple landing page build functionality.
