CRM (Customer Relationship Management) and CDP (Customer Data Platform) tools are integral for direct-to-consumer (DTC) brands in managing customer interactions and data. CRM tools focus on managing company relationships and interactions with current and potential customers. They streamline processes related to sales, customer service, and marketing, ensuring all customer interactions are tracked and managed effectively. CDPs, on the other hand, centralize customer data from various sources, creating a comprehensive and unified customer database. This database is used for more personalized marketing and improved customer experiences.
For DTC brands, these tools are important as they help in understanding and responding to customer needs and behaviors. They enable brands to build deeper, data-driven relationships with customers, leading to increased loyalty and sales. CRM/CDP tools also assist in segmenting audiences and tailoring marketing efforts, making them more effective and efficient.
The dominant player in CRMs for eCommerce is Klaviyo. It’s used by players big and small and is completely devoted to helping businesses engage with their customers in the best way possible. But don’t sleep on the newcomers like Ometria who are providing competitive offerings to Klaviyo.
Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.
Poplar is a tech-enabled direct mail platform that allows brands to seamlessly integrate automated, data-driven direct mail into their marketing strategy. With features like real-time tracking, dynamic personalization, and API-based trigger mailings, Poplar helps businesses efficiently acquire, retain, and re-engage customers at scale. By combining the power of digital targeting with the impact of physical mail, Poplar makes direct mail as easy, measurable, and performance-focused as online marketing.
Remarkable AI is a 1:1 customer support service that leverages AI, your existing tools and platforms, and your most dedicated customers to build a system that drives conversions.
Omnisend is an omnichannel marketing automation platform for ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.
HubSpot is an award-winning inbound sales, marketing, service, and CRM platform, that helps businesses implement inbound in their businesses. It's used across all industries, but for eCommerce it's typically integrated with WooCommerce.
Kustomer helps brands increase satisfaction and loyalty by empowering agents to engage customers in personalized conversations. Kustomer keeps track of customer information such as purchase behavior, site behavior and conversations to give support agents the tools they need to assist customers.
Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.
Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.
SendinBlue is a CRM solution. With their tool, you can send emails, SMS, and even on-site chat messages seamlessly. Customers typically use their automated and transactional emails. But they've got a bunch of segmentation features that are useful as well as simple landing page build functionality.
Everything you need to build a better D2C brand, business and tech stack.
