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Best Heatmap Tools and Shopify Apps

Check out the most widely used heatmap tools in ecommerce. The tools in this list have all been vetted by our team and are ranked by D2C brand usage.

Heatmap
Heatmap

Heatmap.com is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap.com's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.

Optimization
Optimization
used by
4
brands
Microsoft Clarity
Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Optimization
Optimization
used by
482
brands
Amplitude
Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Analytics
Analytics
used by
343
brands
Mixpanel
Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Analytics
Analytics
used by
256
brands
Lucky Orange
Lucky Orange

Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.

Optimization
Optimization
used by
116
brands
FullStory
FullStory

FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

Analytics
Analytics
used by
96
brands
PostHog
PostHog

PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.

Data
Data
used by
88
brands
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