Audience insights tools give D2C brands a deeper understanding of their customer base by analyzing demographics, behaviors, and preferences. These insights help brands create more targeted and personalized marketing campaigns, leading to better customer engagement. By understanding who their customers are and what they want, brands can drive more relevant and effective communications. Audience insights are key for refining messaging, product development, and overall brand strategy.
Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
GoAudience is the marketing intelligence platform for consumer brands that want to grow purchases without the guesswork. By combining exclusive credit card spending data, real-time traffic scoring, and actionable insights, it helps you attract better-fit buyers, understand who’s likely to convert, and take smarter, personalized actions to drive more sales.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Everything you need to build a better D2C brand, business and tech stack.
