Pasta Evangelists

FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

Unbounce helps your small business get more from every click—create and optimize landing pages that prompt your visitors with one, focused goal instead of leaving them to wander a site full of distractions.

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

In short, Shopify Plus is for very successful Shopify businesses. Shopify Plus can handle over 10,000 transactions per minute, can operate with unlimited staff accounts and includes personalised, dedicated help and support which makes it the perfect platform for a large business.

Algolia is search software to improve your in-store search experience, increase conversions and order value. Algolia connects to your product catalog, to provide a frictionless search and navigation experience. Create custom logic to promote specific results and merchandise your collection pages.

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Klarna gives your customers flexibility on payment when purchasing from your store. Customers can split their purchase into manageable instalments or pay for your order up to 30 days later. The merchant cost for each purchase is up to 0.30 USD + 3.29% per transaction.

Netlify is a headless commerce solution, that gives your store near instantaneous page loads. The speed comes from Headless systems communicating with decoupled frontends via APIs.

Trustpilot is a tool to collect reviews from customers. Those reviews are leveraged on-site to increase conversion rates or used to increase visibility with Google. Trustpilot automatically sends review invitation emails and reminders to make it easy for your customers to leave feedback.