Check out some of the top on site behavior tools in the ecommerce landscape. In this list, you'll find the top tools ranked by their usage across our 1,500+ D2C brand directory. Click into a tool to learn more about their features and the types of brand that use them.
On-site behavior tools analyze how customers interact with a brand’s website, tracking patterns, clicks, and actions. These insights help D2C brands optimize their site layout, content, and user journey to boost conversions and engagement. Understanding customer behavior in real time is key to improving site performance and customer satisfaction.
Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.
Crazy Egg provides tools to record and analyze user behavior to improve your website. The heatmaps, scrollmaps, and other visual reports will show you exactly how your customers responding to elements on your site.
Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.
Because is a Shopify app that energizes your e-commerce site by allowing for easy customization of dynamic content without any need for coding. This tool lets merchants rapidly deploy banners, pop-ups, and personalized messages that react in real-time to user behavior and data, effectively boosting conversion rates. It offers powerful A/B testing features, seamless integration with platforms like Klaviyo and Shopify, and a user-friendly interface that simplifies the customization process.
VoteSpark shows you exactly what your customers want—so you can launch with confidence, avoid costly mistakes, and focus on products that sell. Capture instant feedback on everything from design tweaks to new SKUs—right from your product pages. Compare variations in real time to spot top-performing ideas early. Leverage actionable insights from analytics and AI to make confident, data-driven decisions that boost conversions, eliminate guesswork, and grow revenue.
Everything you need to build a better D2C brand, business and tech stack.
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