Fenton

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Elevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus brands through server-side tracking capabilities. By providing D2C brands with an optimal method to gather maximum accurate 1st party data and transmit this data back to marketing channels, Elevar enables marketing platforms to operate more effectively, resulting in reduced customer acquisition costs and increased return on ad spend.

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Trustpilot is known to hold brand reputations hostage and railroad them into paying for their service in order to remove negative reviews. Just read the reviews of their own product on their site and you will immediately see through the business model they are running to hurt brands. We feel that it is only right to use their profile as a tool to call them out as a bad actor in the space. We highly recommend you avoid paying them at all costs.

Typeform is a very user-friendly form and survey builder. The design is clean and the features are smart: You can customize your survey in different ways, and you can also create lots of clever interactions using features like "logic jumps" which create unique paths of questions based on answers.

Klarna gives your customers flexibility on payment when purchasing from your store. Customers can split their purchase into manageable instalments or pay for your order up to 30 days later. The merchant cost for each purchase is up to 0.30 USD + 3.29% per transaction.