Thesis is a science-backed nootropics brand offering personalized supplement blends to enhance cognitive performance and mental clarity. Their formulations are crafted using clinically studied, vegan ingredients like Ashwagandha, Bacopa Monnieri, and Alpha GPC, tailored to support goals like focus, energy, creativity, and stress reduction. Thesis' products help their customers optimize brain health and focus throughout the day.
Visit Website
Checkmate uses AI to identify and target millions of high-intent shoppers. Join Manscaped, Billy Reid + driving revenue with smarter targeting.
Thesis is a direct-to-consumer nootropics brand that specializes in personalized cognitive enhancement supplements. Founded by Dan Freed, who transformed his own life through nootropics after struggling academically, Thesis takes a unique approach to brain optimization by offering customized blends tailored to individual needs. The company stands out for its scientific, personalized approach to cognitive enhancement, backed by over 5,000 hours of research and testing of more than 120 ingredients.
Thesis emphasizes the importance of finding the right nootropic combination for each individual's brain chemistry. Their products are developed through rigorous testing and research, with all ingredients third-party tested for purity and potency. By focusing on personalization and science-backed formulations, Thesis has positioned itself as a leader in the customized nootropics space.
Thesis offers six core blends, each targeting specific cognitive functions. Their most notable formulations include:
Clarity: Designed to center attention and facilitate flow states, this blend helps users maintain focus and mental clarity throughout the day.
Confidence: A blend formulated to boost mood and build resilience, featuring ingredients like Saffron and Magnesium Bisglycinate.
Energy: Created to combat fatigue and enhance stamina, this blend includes scientifically-backed ingredients for sustained mental energy.
Other key formulations include blends for Motivation, Logic, and Creativity, each carefully crafted with specific nootropic ingredients to target different aspects of cognitive performance.
A fun fact about Thesis is that the founder, Dan Freed, went from being a high school dropout working at a sandwich shop to scoring in the 99th percentile on the GMAT and earning master's degrees from Yale and INSEAD, crediting nootropics for his transformation. This personal journey directly influenced the company's mission to make cognitive enhancement accessible and personalized for everyone.
Thesis uses a wide array of high-quality, clinically-studied nootropic ingredients, including both traditional and modern compounds. Key ingredients include:
- TeaCrine® for energy and motivation
- KSM-66® Ashwagandha for stress reduction
- Lion's Mane Mushroom for clarity
- Bacopa Monnieri for logic and memory
- Zembrin® for mood enhancement
All ingredients are vegan, non-GMO, and GMP certified. The company prioritizes using ingredients at clinically effective dosages and focuses on optimal bioavailability.
Thesis maintains strict quality control standards throughout their manufacturing process. Their supplements are produced in FDA cGMP compliant facilities, and every ingredient undergoes third-party lab testing for purity and potency. They follow a four-phase development process that includes clinical review, formulation, rigorous testing, and careful release of new blends.
How do nootropics work?
Nootropics work by enhancing brain activity through improved oxygen and nutrient delivery, better cell communication, and increased neuroplasticity. Results can often be felt within days and tend to improve over time.
Are Thesis products natural?
Yes, Thesis uses natural ingredients found in traditional medicine and modern science, all carefully selected for their cognitive benefits.
How does the personalization process work?
Customers take a quiz that helps determine their cognitive needs and goals. Based on the results, they receive a starter kit with four recommended blends to find their optimal formula.
Do you need to take Thesis supplements forever?
No, while consistent use provides optimal results, Thesis supplements can be used as needed for specific cognitive demands or goals.
Thesis was founded by Dan Freed, whose personal experience with nootropics transformed his life from being a high school dropout to becoming a successful entrepreneur with degrees from prestigious institutions. His journey led him to create Thesis with the mission of helping others optimize their cognitive potential through personalized nootropic supplementation.
Everything you need to build a better D2C brand, business and tech stack.
