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Site Analytics
Site analytics tools provide D2C brands with critical insights into how customers are interacting with their website. These tools track visitor behavior, traffic sources, and conversion rates, offering a comprehensive view of site performance. Brands can use this data to optimize their site, improve user experience, and increase conversions. Understanding site analytics is essential for identifying bottlenecks and opportunities for growth in the digital space.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
Discover the best apps, tools and agencies to grow your D2C ecommerce brand.
