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Allbirds is an apparel and fashion company that specializes in manufacturing eco-friendly wool shoes. It is dedicated to making the most sustainable footwear using premium natural materials, designed for the to and fro of everyday life.

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Allbirds

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Allbirds

Allbirds is an apparel and fashion company that specializes in manufacturing eco-friendly wool shoes. It is dedicated to making the most sustainable footwear using premium natural materials, designed for the to and fro of everyday life.
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Learn More About Allbirds

What is Allbirds 

Allbirds is an American and New Zealand footwear brand founded by the renowned footballer Tim Brown. Allbirds has a diverse line of sustainable footwear for all ages, which includes loungers, skippers, runners, loafers, and more. Its products are known to be super lightweight and breathable and are made from naturally sourced materials like merino wool and eucalyptus.

The brand's consistency in upholding its strong environment-friendly values has resulted in Allbirds being certified as a B Corporation. The brand has its presence both online and through its physical stores and is headquartered in San Francisco, US.

Allbirds’s hero product: Wool Runners 

Allbirds’ hero product is their range of Wool Runners, which are wildly popular for how comfortable they are for everyday extensive use. These everyday sneakers are crafted with ethically sourced, superior-quality Merino wool, for soft comfort and high durability.

Allbirds Wool Runners feature bouncy, durable, well-contoured and carbon-negative midsoles called SweetFoam made out of Brazilian Sugarcane. To further reduce carbon emissions, the brand uses castor bean oil to layer the insole instead of petroleum-based foam. With ethical and environment-friendly materials being used wherever possible, Allbirds’ Wool Runners are said to be a perfect marriage of comfort, style and sustainability.

Fun facts about Allbirds

Allbirds is a popular brand amongst consumers of all demographics. Some of the reasons why they continue to be a top favorite despite increased competition include: 

  • Focus on Sustainability: Allbirds’ commitment to sustainability and its consistency in crafting eco-friendly products can be seen in the materials the brand uses. Their star product, Wool Runners, is made from soft, moisture-wicking and environment-friendly Merino Wool. Allbirds also use other sustainable materials such as sugarcane and eucalyptus tree fibers for their footwear. Even their packaging is made from environment-friendly material making them a brand that talks the talk and walks the walk when it comes to sustainability.
  • Carbon Neutral: By investing in diverse environmental projects, including reforestation and renewable energy initiatives, Allbirds remain carbon neutral and mitigate the carbon emissions resulting from their operations and products. This way the brand can continue contributing to a positive environmental impact on the planet.

Celebrity Fans: From former U.S. President Barack Obama to the Hollywood stars Mila Kunis and Leonardo Di Caprio (also a company investor), Allbirds has won over a grand celebrity following with its high-quality, sustainable and comfy footwear. These high-profile endorsements have had a hugely positive impact on the brand’s visibility and popularity across the globe.

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