Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Solawave makes award-winning red light therapy & blue light therapy wands to reduce the appearance of wrinkles, fine lines, blemishes & dark circles.
Huron was started to help you look out for the guy in the mirror. Guys aren't the best at caring for themselves. But that's not your fault. Huron offers men skincare products to make sure that men take care of their skin.
Starface is positively effective skincare made with clinically-proven ingredients and cosmic cuteness
Hero Cosmetics creates solutions for those times you have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch.
Topicals is transforming the way you feel about skin. A science-backed skincare brand you don't have to hide.
Skin, hair and body care products of the finest quality; they investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy.
Health y Sol is a clean skincare brand producing small-batch, organic soaps and healing balms using grass-fed tallow, bone marrow, herbal infusions, and essential oils. Their formulations are free from synthetic fragrances, seed oils, and hormone disruptors, aiming to restore natural skin health and moisturization. Founded by a couple in 2022 and now based in Orlando, Florida, they emphasize sustainability, transparency, and skin-nourishing simplicity
ColorDrops is an innovative eye care brand that provides a cosmetic eye drop solution formulated to subtly and gradually shift eye color over time. Their product is plant-based, cruelty-free, and designed for daily use without invasive procedures or prescriptions. With a focus on aesthetic transformation and self-expression, ColorDrops aims to make eye color enhancement accessible and natural.
Highlight Rituals offers a range of body care products formulated with adaptogens and clinically studied ingredients to enhance both skin health and overall well-being. Their line includes body washes and creams designed to reduce stress, improve hydration, and support the skin barrier, all with clean, non-toxic formulas. The brand emphasizes science-backed self-care rituals that elevate daily routines.
Pete & Pedro is a men’s grooming brand that provides high-quality products for hair, skin, beard, and body care. Founded by style influencer Aaron Marino (Alpha M), the brand combines salon-grade performance with an approachable style, helping men feel confident and well-groomed. Their lineup includes best-selling hair pastes, facial cleansers, deodorants, and signature colognes.
Founded in 2011, Dollar Shave Club disrupted the shaving industry with a viral marketing campaign and a subscription model that delivers stainless-steel razors and grooming essentials straight to your door. The brand has since expanded its offerings to include shave butter, body washes, deodorants, and oral care items, all while maintaining affordable pricing and playful branding. Acquired by Unilever in 2016 for $1 billion and later majority-owned by Nexus Capital in 2023, Dollar Shave Club continues to merge smart storytelling, recurring commerce, and accessible grooming.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Everything you need to build a better D2C brand, business and tech stack.
