Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Doe lashes are handcrafted silk lashes meant for all-day comfort and wearable 15+ times with care. Experience the softest and most comfortable lashes.
Journ's color correctors will conceal your specific skin concerns for a flawless look and help improve them over time.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
Dieux exists to raise skincare standards. They're dedicated to developing products that are price transparent, rooted in science safe to use for everyone.
Nobody wants to be the owner of a pair of basic balls. You know the ones we’re on about: sad, scruffy and neglected. No snags, no cuts: just beautiful, shining balls.
Ovira's period cramp relief device uses pulse therapy to stop cramp signals travelling to the brain, giving you instant relief from period cramps.
Natural and vegan cosmetics adapted to your skin type and targeted for your needs. Typology offers healthy, effective products that are made in France at fair prices.
EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.
A french bar soap and shampoo brand helping you reduce plastic waste with ease, and leaving your body feeling soft and smelling like a bed of roses.
Supply reimagined the vintage safety razor and rebuilt it from the ground up. The result is a razor that's intuitive, easy to use, and built to last.
Mixhers is a wellness brand that offers all-natural, hormone-friendly supplements designed to support women's health through every stage of life. Their flagship product, Hertime, helps balance hormones and relieve PMS symptoms. With a focus on clean ingredients and effective, easy-to-use formulas, Mixhers aims to empower women to feel their best every day.
Skincare products packed with probiotics. Restore your skin’s natural balance & radiance; Nourish your skin to improve hydration & smoothness; and soothe your skin to calm the look of skin irritation & inflammation.
Everything you need to build a better D2C brand, business and tech stack.
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