Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Pete & Pedro is a men’s grooming brand that provides high-quality products for hair, skin, beard, and body care. Founded by style influencer Aaron Marino (Alpha M), the brand combines salon-grade performance with an approachable style, helping men feel confident and well-groomed. Their lineup includes best-selling hair pastes, facial cleansers, deodorants, and signature colognes.
SURI is an oral care brand that's redefining daily rituals with aesthetic, ethical, and convenient products that make taking care of yourself enjoyable.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Dermaclara specializes in anti-aging and stretch mark removal products, utilizing 100% medical-grade silicone in their reusable Occlusion Patches™. These patches create a microclimate on the skin that naturally regulates collagen, boosts skin elasticity, and hydration, offering a natural, safe, and effective solution for skin rejuvenation.
Ovira's period cramp relief device uses pulse therapy to stop cramp signals travelling to the brain, giving you instant relief from period cramps.
Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.
Groomie Hers is transforming women’s grooming with cutting-edge tools designed for effortless, irritation-free care. From precision electric shavers that deliver a smooth, comfortable shave to the innovative light therapy mask, which promotes healthier, radiant skin, Groomie Hers is all about empowering women with high-performance beauty solutions. Whether you're looking for a quick, close shave or skin-rejuvenating technology, Groomie Hers blends convenience, effectiveness, and self-care—helping you feel confident in your skin, every day.
Evereden is a premium and clean family skincare brand designed for babies and mothers.
Anese is the expert at products made for your booty. Their booty essentials are made to make that booty glow, shine and shimmer.
Huron was started to help you look out for the guy in the mirror. Guys aren't the best at caring for themselves. But that's not your fault. Huron offers men skincare products to make sure that men take care of their skin.
Send A Friend delivers adorable plush animals with heartfelt messages, creating meaningful, feel-good gifts for any occasion. Each package includes a cuddly companion and a personalized note, shipped in a bright blue box designed to surprise and delight.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Everything you need to build a better D2C brand, business and tech stack.
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