Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Solawave makes award-winning red light therapy & blue light therapy wands to reduce the appearance of wrinkles, fine lines, blemishes & dark circles.
Flamingo makes feel-good body care and shaving products for daily routines and self-care rituals.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
Nobody wants to be the owner of a pair of basic balls. You know the ones we’re on about: sad, scruffy and neglected. No snags, no cuts: just beautiful, shining balls.
Salt & Stone is a unisex skin and body care brand from Los Angeles, California. We focus on natural, organic, cruelty-free ingredients and research the quality of each ingredient extensively, taking no shortcuts.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
Better oral health, made simple. Build a lifetime of good habits with Electric Brushes, Refillable Floss, Gum, and more for the whole family.
EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Groomie Club offers high-performance grooming tools designed specifically for head shaving and smooth, effortless results. Its signature device, The Groomie, features SkinSafe technology and ergonomic design for a close, comfortable shave. Built for confidence and convenience, Groomie helps you own your look every day.
Topicals is transforming the way you feel about skin. A science-backed skincare brand you don't have to hide.
Hero Cosmetics creates solutions for those times you have a pimple emergency. Their broader vision is to create products that can be your hero when your skin is in a pinch.
Everything you need to build a better D2C brand, business and tech stack.
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