Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.
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About-Face is a renowned beauty brand that encourages artistic creativity and unbridled experimentation with their range of makeup. The brand offers a pandora box of lip tints, eye paints, highlighters and foundations and more. Founded and created by Ashley Frangipane a.k.a Halsey, the range is designed to empower self- expression. The brand is a celebration of one’s uniqueness and a tool for makeup without rules for the diverse, artistic, weird, complex and entirely beautiful ‘many of you’.
“The Performer” foundation is the hero product of About-Face. The stand out formulation comes packed with over 17 skincare ingredients to keep the skin moisturized, supple and smooth. This skin-first hybrid foundation is buildable and breathable. It gives you a soft-focus finish for up to 12 hours. ‘The Performer’ is made for everyday wear and unlike other foundations, it doesn't compromise your skin even after regular use.
The foundation is available in 45 shades to match all skin tones, making it a versatile pick for a wide range of users. This product is vegan, cruelty- free, non- comedogenic and non-acnegenic. The purified wintergreen extracts, not in the oil form, result in a natural version of salicylic acid which is proven to also calm blemishes, over time.
The brand’s products are vegan and cruelty-free.
About-Face has been reviewed for its products on a lot of different internet platforms. While influencers, creators and makeup enthusiasts have been sharing their reviews across social media, they have also been rated extensively, depending on where you look for them. We have compiled all of their review platforms below and highlighted their review count as well as average rating:
About-Face was founded by American singer and actress Halsey. It was launched in January 2021. Since its launch, the brand has garnered a lot of attention for its commitment to diversity and self- expression while delivering high- quality makeup products. She mentioned in an interview that her venture into the beauty industry was out of necessity to do her own makeup and trying to find things that suited her requirements, within her budget.
The brand is all about giving an expression to your uniqueness. It aims to empower by providing skin care that's suited to a vast variety of individuals with equally varied skin types and needs. It is made ‘ for the many of you’ knowing that ‘ no one is just one thing’- we humans are weird, complex and beautiful, hence.
With ingredients that promote general good health of the skin, About-Face offers a wide range of products. They have skin cleansers, serums, moisturizers and masks. They have an easy interface to help you with selecting what suits you best.
Being associated with Halsey and her signature style, this brings to it, significant celebrity endorsements and influencer marketing impact. Halsey’s large fan following as an actor and singer, further leverages the brand as something hugely coveted by the masses!
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