Pura is a smart-home fragrance brand that offers app-controlled diffusers paired with customizable scent cartridges, designed to elevate the atmosphere of home and car spaces through technology-enabled scent experiences.
Visit Website
Supercharge your growth and reach high-intent audiences with Snapchat Ads—built for businesses ready to scale. Reach 900 million monthly active Gen Z and Millennial buyers with engaging ads and cost-effective performance.


Pura is redefining home fragrance by merging premium scents with smart-home innovation. Their app-controlled diffusers allow users to personalize how, when, and where fragrance fills their space. With adjustable intensity settings, scheduling features, and remote control, Pura transforms scent into a seamless part of modern home living.
At the heart of Pura’s experience are its interchangeable fragrance cartridges, created in collaboration with renowned perfumers and luxury scent brands. Users can mix, match, and swap fragrances to suit the season, time of day, or desired ambiance. From calming florals to energizing citrus blends, Pura offers a versatile scent library built for personalization.
Pura’s technology extends beyond the living room. Their smart diffusers are thoughtfully designed for both home and car environments, delivering clean, consistent fragrance wherever life happens. The sleek, minimalist hardware seamlessly blends into any space while offering powerful scent dispersion driven by intuitive digital controls.
By integrating scent with smart-home functionality, Pura elevates everyday environments with ease and precision. The brand empowers users to curate mood, enhance comfort, and create memorable atmospheres—all through a simple app interface. For those seeking a tailored, tech-forward scent solution, Pura stands at the forefront of modern fragrance innovation.