Cross-selling and upselling tools are strategic software tools used by direct-to-consumer (DTC) brands to increase the value of customer purchases. Cross-selling involves suggesting additional products that complement the item a customer is interested in, while upselling encourages customers to purchase a higher-end version of the product they are considering. These tools use customer data and behavior analytics to make targeted and relevant product recommendations during the shopping process.
For DTC brands, these tools are important as they enhance the customer shopping experience by providing personalized suggestions, leading to increased customer satisfaction. They also play a crucial role in maximizing revenue per customer, effectively boosting overall sales without the need for acquiring new customers.
Popular tools in this category include Rebuy and Bold Upsell. Rebuy is known for its smart data-driven recommendations, optimizing cross-sell and upsell opportunities across various customer touchpoints. Its AI-powered engine tailors suggestions to individual customer preferences, enhancing the likelihood of additional purchases. Bold Upsell stands out for its ease of creating custom upsell and cross-sell offers, making it highly effective for DTC brands seeking to implement these strategies seamlessly. Both Rebuy and Bold Upsell are popular due to their ability to intelligently increase order values while enriching the customer shopping experience.
Upsells and cross-sells are one of the most obvious ways to extract more value out of your store. The tools here are all top notch, helping you upsell at every stage of the journey (cart / PDP / post-purchase etc). Check out Rebuy, Orderbump and Checkout Promotions as a healthy starting point.
Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.
FoxSell lets you create product bundles like Fixed, Mix & Match, and Volume Discount. It helps you exceed Shopify’s variant limits and increase your average order value. FoxSell integrates smoothly with your order management system to provide an easy bundle-building process and a better checkout experience. Over 1,800 brands trust FoxSell for its customizable bundle designs, helpful analytics, and dedicated support.
Personizely empowers ecommerce merchants to boost sales and engagement with its suite of tools, including website widgets, personalization, and A/B testing. Create tailored shopping experiences with personalized content, optimize performance by comparing variations, and use intuitive widgets to capture leads or drive conversions. With Personizely, turning visitors into loyal customers is effortless.
Bold Upsell enables merchants to upsell customers easily. Choose to have your offers display at the product page or cart page and allow customers to choose variants and quantities from within the upsell offer window.
Easily enhance your Shopify Plus experience with Checkout Blocks™. Customize your checkout and thank you pages effortlessly by dragging and dropping blocks to display upsells, free shipping, and more. Segment customers based on cart content, UTM parameters, shipping details, currency, and language. This tool is designed for Shopify Plus, utilizing checkout extensibility. Migrate script editor changes seamlessly with no-code delivery and payment customization through Shopify Functions.
In Cart Upsell watches what is in each shoppers' cart. When they start the checkout process by going to your cart, In Cart Upsell presents a relevant product to add to the basket in a non-intrusive way.
Bold Bundles lets you bundle a few products or an entire collection so that your customers can mix & match items to get a discount. Also set up Buy One Get One upsell offers right on the product page.
One click upsell checkout enables easy purchasing. Also, you can show personalized recommendations to the customers via upsell funnels.
Candy Rack is the ultimate one-click upsell app for Shopify merchants who are serious about increasing their AOVs and CVRs. Brands leveraging Candy Rack across their store experience can see sales boost by over over 30%. Candy Rack allows merchants to offer upsells and cross-sells during the purchase flow, including checkout (post-purchase) upsells. The offers are displayed as a simple pop-up.
Everything you need to build a better D2C brand, business and tech stack.
