Cross-selling and upselling tools are strategic software tools used by direct-to-consumer (DTC) brands to increase the value of customer purchases. Cross-selling involves suggesting additional products that complement the item a customer is interested in, while upselling encourages customers to purchase a higher-end version of the product they are considering. These tools use customer data and behavior analytics to make targeted and relevant product recommendations during the shopping process.
For DTC brands, these tools are important as they enhance the customer shopping experience by providing personalized suggestions, leading to increased customer satisfaction. They also play a crucial role in maximizing revenue per customer, effectively boosting overall sales without the need for acquiring new customers.
Popular tools in this category include Rebuy and Bold Upsell. Rebuy is known for its smart data-driven recommendations, optimizing cross-sell and upsell opportunities across various customer touchpoints. Its AI-powered engine tailors suggestions to individual customer preferences, enhancing the likelihood of additional purchases. Bold Upsell stands out for its ease of creating custom upsell and cross-sell offers, making it highly effective for DTC brands seeking to implement these strategies seamlessly. Both Rebuy and Bold Upsell are popular due to their ability to intelligently increase order values while enriching the customer shopping experience.
Upsells and cross-sells are one of the most obvious ways to extract more value out of your store. The tools here are all top notch, helping you upsell at every stage of the journey (cart / PDP / post-purchase etc). Check out Rebuy, Orderbump and Checkout Promotions as a healthy starting point.
Pixelpop is an app used to capture emails, promote products, coupons and display cookie disclaimers.
Candy Rack is the ultimate one-click upsell app for Shopify merchants who are serious about increasing their AOVs and CVRs. Brands leveraging Candy Rack across their store experience can see sales boost by over over 30%. Candy Rack allows merchants to offer upsells and cross-sells during the purchase flow, including checkout (post-purchase) upsells. The offers are displayed as a simple pop-up.
Bold Bundles lets you bundle a few products or an entire collection so that your customers can mix & match items to get a discount. Also set up Buy One Get One upsell offers right on the product page.
Assortion is a Shopify app designed to help ecommerce brands boost their average order value (AOV) through personalized upselling and cross-selling strategies. By integrating seamlessly with a store's existing setup, Assortion provides tailored product recommendations that enhance customer engagement and increase conversion rates. With easy installation and customization options, merchants can quickly implement this powerful tool to suggest relevant products, leading to improved sales without additional effort.
OrderBump is engineered to increase average order value for D2C brands through post-purchase upsells. It enables brands to offer relevant product recommendations at checkout, encouraging additional purchases. OrderBump's seamless integration and powerful analytics help brands drive incremental revenue effortlessly.
Easy Bundles provides a versatile bundle builder with fixed price, discounted, mix-and-match, and subscription bundles. Features include gamified, customizable layouts, gift options like greeting cards and videos, tiered discounts, real-time inventory and 3PL sync, plus developer-friendly SDKs for custom designs - all designed to boost AOV and enhance the shopping experience.
Editify is a Shopify app designed to empower customers by allowing them to modify their orders directly, thereby reducing support tickets and returns while unlocking new upsell opportunities. By integrating seamlessly into the existing order fulfillment process, Editify enhances customer experience and simplifies order management for merchants.
Upsell & Cross Sell helps you increase your store’s average order value by recommending related and complementary products to your customers. Seamlessly integrate upsell and cross-sell suggestions on product pages, cart pages, and checkout to encourage additional purchases. Boost your sales without any complex setup using Upsell & Cross Sell’s targeted strategies.
Amai Upsell+ Discounts allows you to create attractive product bundles, upsell offers, and bulk discounts to increase your Shopify store’s sales. Easily set up mix-and-match bundles, tiered discounts, and promotional deals without any coding. Provide more value to your customers and increase your average order value with Amai Upsell+ Discounts’ flexible bundling options.
Everything you need to build a better D2C brand, business and tech stack.
