Cross-selling and upselling tools are strategic software tools used by direct-to-consumer (DTC) brands to increase the value of customer purchases. Cross-selling involves suggesting additional products that complement the item a customer is interested in, while upselling encourages customers to purchase a higher-end version of the product they are considering. These tools use customer data and behavior analytics to make targeted and relevant product recommendations during the shopping process.
For DTC brands, these tools are important as they enhance the customer shopping experience by providing personalized suggestions, leading to increased customer satisfaction. They also play a crucial role in maximizing revenue per customer, effectively boosting overall sales without the need for acquiring new customers.
Popular tools in this category include Rebuy and Bold Upsell. Rebuy is known for its smart data-driven recommendations, optimizing cross-sell and upsell opportunities across various customer touchpoints. Its AI-powered engine tailors suggestions to individual customer preferences, enhancing the likelihood of additional purchases. Bold Upsell stands out for its ease of creating custom upsell and cross-sell offers, making it highly effective for DTC brands seeking to implement these strategies seamlessly. Both Rebuy and Bold Upsell are popular due to their ability to intelligently increase order values while enriching the customer shopping experience.
Upsells and cross-sells are one of the most obvious ways to extract more value out of your store. The tools here are all top notch, helping you upsell at every stage of the journey (cart / PDP / post-purchase etc). Check out Rebuy, Orderbump and Checkout Promotions as a healthy starting point.
One click upsell checkout enables easy purchasing. Also, you can show personalized recommendations to the customers via upsell funnels.
Bold Bundles lets you bundle a few products or an entire collection so that your customers can mix & match items to get a discount. Also set up Buy One Get One upsell offers right on the product page.
Candy Rack is the ultimate one-click upsell app for Shopify merchants who are serious about increasing their AOVs and CVRs. Brands leveraging Candy Rack across their store experience can see sales boost by over over 30%. Candy Rack allows merchants to offer upsells and cross-sells during the purchase flow, including checkout (post-purchase) upsells. The offers are displayed as a simple pop-up.
Assortion is a Shopify app designed to help ecommerce brands boost their average order value (AOV) through personalized upselling and cross-selling strategies. By integrating seamlessly with a store's existing setup, Assortion provides tailored product recommendations that enhance customer engagement and increase conversion rates. With easy installation and customization options, merchants can quickly implement this powerful tool to suggest relevant products, leading to improved sales without additional effort.
OrderBump is engineered to increase average order value for D2C brands through post-purchase upsells. It enables brands to offer relevant product recommendations at checkout, encouraging additional purchases. OrderBump's seamless integration and powerful analytics help brands drive incremental revenue effortlessly.
GLO Related Products, Upsell by Globo is a Shopify app that boosts average order value with flexible product recommendations and upsells. It offers features like “frequently bought together,” handpicked suggestions, and related items based on tags, vendor, or collection. Widgets can appear on product, collection, cart, search, home, checkout, or thank-you pages. It supports automatic discounts, multiple display styles (grid, line, Amazon-style), and recently viewed tracking. There’s a free plan with basic related product widgets, and a Pro plan ($9.90/month or ~$89/year) with full features. It supports English, French, German, and Japanese, and integrates well with most Shopify themes and Shopify Checkout & Customer Accounts.
FoxKit by FoxEcom is a Shopify app that helps merchants boost sales and average order value using upsells, cross-sells, and conversion tools. It offers no-code features like product bundles, volume discounts, in-cart or pre-purchase offers, countdown timers, pop-ups, back-in-stock alerts, free shipping goals, and a mega menu. It also includes analytics tracking impressions, add-to-cart, checkout starts, orders, sales and AOV by device and country. Pricing ranges from a free plan to paid tiers at about $19-$99/month. It integrates with apps like Klaviyo. As of mid-2025, it’s installed on over 11,000 Shopify stores.
SmartBot by BestChat is a Shopify-native chatbot that automates sales and support with 24/7 AI-driven responses. It learns from your store’s products, orders, policies, and files to deliver accurate answers and tailored product suggestions. It supports live agent handoff via WhatsApp and email when needed. SmartBot offers features such as rules-based workflows, product highlight extraction, upselling, multilingual support, and multiple currencies. Pricing starts at around $30/month, scaling by features like number of products, concurrency, branding removal, and enterprise needs. It integrates directly in Shopify admin, works with modern themes, and has strong reviews for boosting conversion and reducing support load.
Opus Cart Upsell Cart Drawer is a Shopify app that turns your cart into a tool for boosting sales without disrupting the shopping flow. It offers slide-out and sticky cart functionality, upsells, cross-sells, free gifts, rewards, countdown timers, announcement banners, free-shipping bars, discounts, notes, and express payment options. Merchants can customize what customers see based on location, device, language, or cart value. It supports multiple currencies and languages (English, Chinese Simplified, French, Spanish, Japanese). There is a free plan with essential features; paid plans add advanced rewards, abandoned cart analytics, more customization, priority support, and branding removal. The app works with modern Shopify themes and integrates with popular tools like page builders and subscription apps.
Everything you need to build a better D2C brand, business and tech stack.
