AOV.ai (by Avada) is an AI-driven Shopify suite offering tools to increase average order value. It includes apps for free-gifts, bundle & volume discounts, and post-purchase upsells. Merchants can run campaigns across pre-purchase, in-cart, and post-checkout using gift thresholds, “buy-X-get-Y” deals, mix-and-match bundles, and “frequently bought together” product suggestions. It comes with templates, widgets, built-in analytics, multilingual support, and customizable UI. Support is available via live chat and 24/7 expert help. The service claims over 20,000 merchants use it and reports typical AOV lifts of ~30%. Several case studies show increases between 20-40% when using its Free Gift campaigns.