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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Lashify

Lashify revolutionizes the lash game with its DIY lash extension system, offering salon-quality results from the comfort of your home. Their patented Gossamer lashes and Control Kit empower you to customize your lash look with ease, whether you’re seeking subtle enhancement or dramatic volume.

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Michael Todd Beauty

Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.

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Kosas

Kosas is the next-level clean beauty that makes comfy & clinically tested makeup that improves the quality of bare skin.

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Sugarlash PRO

Sugarlash Pro is a leading provider of professional eyelash extension products and training. Offering high-quality lashes, adhesives, and tools, along with comprehensive courses, Sugarlash Pro empowers beauty professionals to deliver exceptional eyelash services with confidence and expertise.

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EADEM

EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.

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Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

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ILIA

ILIA Beauty leads the clean beauty movement with conscious, award-winning products.

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bareMinerals Development

bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.

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Truly Beauty

Truly Beauty is a clean beauty brand that combines vegan ingredients with high-end actives to deliver real results. They offer a range of skincare, body care, and hair care products. These products are designed to nourish your skin and enhance your natural beauty. Truly Beauty focuses on creating products that look and smell great while being effective. All their products are cruelty-free and made with clean, high-quality ingredients.

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Maelys

Maelys Cosmetics focuses on body-enhancing beauty products that deliver real results. Their best-sellers include the B-Tight Lift & Firm Booty Mask and the B-Flat Belly Firming Cream, which target specific areas to firm, smooth, and improve skin appearance.

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Merit

MERIT is Minimalist Beauty. Well-edited makeup essentials, safe for body, skin, and planet, that have earned a place on your vanity.

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Mented Cosmetics

From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.

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