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Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

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Rare Beauty

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Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
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Learn More About Rare Beauty

What Is Rare Beauty?

Rare Beauty is a makeup brand founded by Selena Gomez that focuses on promoting self-acceptance and breaking down unrealistic standards of perfection. The brand offers a range of high-quality, inclusive makeup products designed to enhance natural beauty. Rare Beauty’s mission is to celebrate individuality and encourage people to embrace their uniqueness.

Rare Beauty’s Hero Products

One of Rare Beauty’s standout products is the Liquid Touch Weightless Foundation, which provides buildable, medium-to-full coverage with a natural finish. This foundation is available in a wide range of shades to suit all skin tones.

Another popular item is the Soft Pinch Liquid Blush, which offers a long-lasting, natural-looking flush of color. This blush is available in various shades and provides a soft, dewy finish.

Rare Beauty also offers the With Gratitude Dewy Lip Balm, a hydrating lip balm that provides a sheer wash of color and a dewy finish. This balm is enriched with nourishing ingredients to keep lips soft and moisturized.

Founder of Rare Beauty

Rare Beauty was founded by Selena Gomez. Her commitment to mental health advocacy and promoting self-acceptance is reflected in the brand’s mission and products.

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