Aday is a sustainable fashion brand that specializes in creating ‘capsule’ designs - cleverly designed pieces of clothing that are versatile, made sustainably using super fabrics that are durable, easy to care for and last for a long time. The idea behind their clothing line is to bring fewer sustainably designed beautiful clothes that bring us clarity and satisfaction.
Machine washable, functional and comfortable, at Aday they want you to be the ‘outfit repeater’ out of joy. They design to make clothes ‘ ridiculously versatile’ (Forbes). You can wear their clothes for the daily flex of your life - from home, to offices, on planes, for honeymoons and even, afternoon siestas.
Aday’s hero product is their Throw and Roll Legging. These are made from recycled materials, and are designed for the rough and tumble of wear - from working out to casual outings. They have a high waistband, a flattering fit, and a sleek design that is in keeping with Aday’s minimalist and functional aesthetic. This product exemplifies Aday’s commitment to creating high-quality, eco-friendly clothing that fits seamlessly into a modern, active lifestyle.
The Throw and Roll Legging is made from a soft to the touch and high-stretch fabric manufactured in Italy and drapes like silk. It has Olympic-standard bonded seams, a double layered waistband, stylish pockets and is lightweight too. The legging has a bonded phone and card pocket at the side. With pin and lock zips for pockets, it comes with internal and seamless back lining for extra coverage. This pair of leggings is a game changer and goes from casual to chic, effortlessly.
Aday sells their products across multiple channels - both online and offline. This is to facilitate its growing audience of people who want to invest in clothing made to look good and last, all at the same time. Their sales channels include:
Here are some of the lesser known facts about the brand:
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