Best Formal Wear Brands

There’s definitely more room for growth in the formal category in DTC. The Black Tux has laid out a blueprint in the tuxedo rental space, but formal wear can mean so much more than that. We’re expecting to see lots of new players innovating here. Stay tuned.
Haute Hijab
Haute Hijab

Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.

The Black Tux
The Black Tux

The Black Tux designs and manufactures modern and timeless rental suits and tuxedos that actually fit—made of natural fabrics, ordered online, and delivered for free.

Lisa Says Gah
Lisa Says Gah

Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.

TOOLS used
Shopify
Shopify
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Next.js
Next.js
OptiMonk
OptiMonk
Klaviyo
Klaviyo
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Likelihood
Likelihood

LIKELIHOOD is a Seattle-based specialty boutique that caters to creators, collectors, and the curious with a curated selection of footwear, apparel, and accessories. They offer exclusive collections and the latest releases from a mix of top and emerging brands, appealing to a diverse clientele with a taste for unique and high-quality fashion items.

Balzac
Balzac

Balzac is a French brand that makes ethical and sustainable clothing.

Soi Paris
Soi Paris

Each Soi Paris piece of clothing hides long hours of work, in order to develop the perfect sewing pattern: sleek fit, easy-to-wear cuts, designed to suit a wide type of body shapes and ages.

Argent
Argent

Argent makes women workwear that's stylish and professional.

YourLibaas
YourLibaas

YourLibaas is a global online store for designer ethnic apparel bringing the best of Pakistani fashion to India.

StashedSF
StashedSF

STASHED SF curates a premium selection of footwear, apparel, and accessories, offering the latest releases and exclusive collections from top and emerging brands. Located in San Francisco, they cater to fashion-forward individuals seeking unique and high-quality items, from streetwear to luxury brands, ensuring a distinctive style for their clientele.

Apparel
The Black Tux
The Black Tux designs and manufactures modern and timeless rental suits and tuxedos that actually fit—made of natural fabrics, ordered online, and delivered for free.
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What Are Direct-To-Consumer (D2C/DTC) Formal Wear Brands?

Direct-to-consumer (D2C or DTC) formal wear brands are revolutionizing the way consumers shop for occasion and formal attire by selling directly to them through online platforms. This innovative approach eliminates traditional middlemen, allowing for a more personalized shopping experience, often with the benefits of custom sizing, broader selections, and competitive pricing. Brands like Indochino and Black Tux are at the forefront, offering made-to-measure suits, tuxedos, and formal dresses that cater to a wide range of personal styles and fitting requirements.

By leveraging online tools for measurements and virtual try-ons, these DTC brands are making high-quality, tailored formal wear accessible and convenient, transforming how consumers approach shopping for special occasions.

What Are The Best Direct-To-Consumer Formal Wear Brands?

Indochino and Black Tux stand out as leading D2C formal wear brands, celebrated for their quality craftsmanship, customization options, and exceptional customer service. Indochino offers a highly personalized experience, allowing customers to select fabrics, styles, and details for suits and shirts, ensuring a perfect fit and unique look for any event.

Black Tux, on the other hand, focuses on rental and purchase options for tuxedos and suits, incorporating an easy-to-use platform for sizing, selection, and returns. Both brands have garnered acclaim for transforming the traditionally daunting task of formal wear shopping into an enjoyable, stress-free experience, directly delivering elegance and style to customers' doorsteps.

What Are Current Trends In The Direct-To-Consumer Formal Wear Category?

The D2C formal wear category is currently witnessing several exciting trends, including a surge in sustainable and ethically sourced materials, as consumers increasingly prioritize environmental responsibility in their purchasing decisions. Another trend is the growing demand for versatile pieces that can transition from formal to casual settings, reflecting a more fluid approach to fashion. Customization and personalization continue to be significant, with consumers seeking garments that reflect their individual style and fit preferences. Additionally, virtual fitting technologies and AI-driven styling advice are enhancing the online shopping experience, making it easier for consumers to find their perfect formal wear match. These trends illustrate the dynamic evolution of the D2C formal wear market, driven by consumer desires for quality, sustainability, and personalization.