Best Shopify Apps To Install in 2024
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Automate and win credit card chargebacks on Shopify
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Best Shopify Apps To Install in 2024

RC Williams
Author: RC Williams
CEO of 1-800-D2C
Published on Nov 20, 2023

There are thousands of Shopify apps to choose from to install on your store.

But luckily, 1-800-D2C gets behind-the-scenes access to the top 1,500 DTC brands on Shopify. We see all of the apps they use, why they use certain apps over others and the true value that the apps provide.

In this list, you will find 8 apps that are must-haves for any Shopify store that is ready to grow, increase sales and increase profits. The 8 must-have Shopify apps are:

Chargeflow - Automatically recover and win chargebacks

Lifetimely - Best analytics and LTV tool

Social Snowball - Affiliate program and referrals

Rebuy - Smart cart and upsells

Triple Whale - Business data and reporting

TxtCart - AI-powered SMS tool

Okendo - Product reviews

Gorgias - CX help desk

Now, Let's Break Down Why We Suggest These 8 Shopify Apps:

1. Chargeflow

Best App For: automatically recovering credit card chargebacks

How Chargeflow Works: Chargeflow is a fully automated chargeback management solution that enables businesses to scale and increase profitability without fighting time-consuming disputes. Chargeflow’s AI-driven evidence generator builds custom-made dispute evidence that maximizes your chargeback dispute win rate and submits it on your behalf.

Why You Should Install Chargeflow: Chargebacks are inevitable if you're in ecommerce. The worst part is that they take so much time to manually recover. Chargeflow does it all for you and wins even more chargebacks than you could on your own. Plus, we love how it is 100% based on commission and no monthly fee to use it.

Pricing: 100% based on success, no SaaS fee

Install Chargeflow Here

2. Lifetimely

Best App For: analytics, LTV, profit and customer behavior

How Lifetimely Works: Lifetimely is one of the leading analytics platforms for D2C brands. Project your customer LTVs, analyze your D2C key performance indicators and track daily business performance.

Why You Should Install Lifetimely: There is no doubt that Lifetimely is one of the best, simplest and most valuable analytics tools to use. Lifetimely makes it very easy to visually see your LTV and how long it takes you to recover your CAC.

Pricing: Starts at $0/month up to $134/month

Install Lifetimely Here

3. Social Snowball

Best App For: affiliate program, referrals, customer acquisition

How Social Snowball Works: Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.

Why You Should Install Social Snowball: Social Snowball is the one app in the affiliate space that is truly innovating and making it incredibly easy to turn your customers into a new acquisition (free) channel. Imagine if you could turn one customer into two - that's what Social Snowball helps you do.

Pricing: starts at $99/month up to $499/month

Install Social Snowball Here

4. Rebuy

Best App For: Smart Cart. upselling, cross-selling and A/B testing

How Rebuy Works: Increase sales while you sleep with Rebuy. Rest easy knowing Rebuy is automatically and intelligently following up with your customers with personalized discounts to incentivize reorders. Build the smartest cart in ecommerce and most effective post-purchase upsells with Rebuy.

Why You Should Install Rebuy: Rebuy is one of the most in-depth, customizable commerce platforms on Shopify. Their Smart Cart, a staple for any high-growing DTC brand, is key to driving up AOV, CVR and products-per-purchase. Plus, their rules-engine empowers you to customize absolutely everything on your site.

Pricing: starts at $99/month up to $999/month

Install Rebuy Here

5. Triple Whale

Best App For: data, attribution, business analytics and product journeys

How Triple Whale Works: The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Why You Should Install Triple Whale: Triple Whale helps you build the data platform of your dreams for your brand. It's a beautiful tool and one of the easiest tools to set up to become your "home base" for daily reporting and performance analysis.

Pricing: Starts at $99/month up to $999/month

Explore Triple Whale Here

5. TxtCart

Best App For: AI-powered SMS, human SMS conversations, deep analytics

How TxtCart Works: With TxtCart you can grow a compliant SMS subscriber list, use automation to recover checkouts without lifting a finger and segment customers to better understand your data. Over 2,500 Shopify brands rely on TxtCart to power their cart recovery and 2-way SMS marketing campaigns generating over 10X ROI.

Why You Should Install TxtCart: One of the best ways to drive trust and strong relationships with your customers is to have real agents and people talking to them every step of the way. And that is exactly what TxtCart enables in the highest-ROI points in your customer experience.

Pricing: Starts at $29/month up to $299/month

Install TxtCart Here

7. Okendo

Best App For: product reviews, loyalty, quizzes and referrals

How Okendo Works: Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth.

Why You Should Install Okendo While Okendo is definitely a "premium" reviews App for Shopify, it is easily one of the best. The reviews widget is infinitely customizable and you get practically unlimited ability to customize the email flows, rewards and UGC-capture in the Okendo platform.

Pricing: starts at $19/month up to $499/month

Book a Demo of Okendo Here

8. Gorgias

Best App For: customer service help desk, automation

How Gorgias Works: Gorgias centralizes all your support tickets in one easy-to-manage place and enriches them with lots of extra context about a buyer's profile.

Why You Should Install Gorgias: Gorgias is expensive, but as of now, it's the leading CX tool for Shopify Apps. The integrations are seemingly endless with Gorgias and you can start to automate a lot of the repetitive tickets and tasks using their AI and automation tools.

Pricing: starts at $7.99/month up to $799/month

Install Gorgias Here

What Are Shopify Apps?

Shopify apps are software applications or plugins that are designed to extend and enhance the functionality of Shopify, a popular e-commerce platform. These apps are created by third-party developers and can be installed on a Shopify store to add new features, improve store management, and customize the online shopping experience. Here are some key points about Shopify apps:

Functionality Enhancement: Shopify apps are used to add specific features or capabilities to a Shopify store that may not be included in the default platform. This can include features like product reviews, email marketing, SEO optimization, inventory management, and more.

Customization: Store owners can choose from a wide range of apps to tailor their online store to their specific needs. This allows for a highly customized and unique shopping experience for customers.

App Store: Shopify has its own App Store where merchants can browse and choose from thousands of apps. These apps cover various categories, including marketing, sales, customer service, analytics, and more.

Paid and Free Apps: Apps on the Shopify App Store can be both free and paid. Some apps offer a free basic version with limited features and charge for premium features, while others are entirely paid.

Integration: Many Shopify apps integrate seamlessly with other third-party services, such as payment gateways, shipping providers, and accounting software, to streamline business operations.

Reviews and Ratings: Merchants can read reviews and ratings from other users to help them make informed decisions about which apps to install.

Developer Community: There is a robust community of Shopify app developers who create and maintain these applications. They often provide support and updates to ensure compatibility with the latest versions of Shopify.

Installation and Management: Installing an app is typically as simple as clicking a button, and most apps come with a user-friendly dashboard for configuration and management.

Shopify apps play a crucial role in helping e-commerce businesses optimize their online stores, increase sales, and provide a better shopping experience for customers. Merchants can choose from a wide array of apps to meet their specific business needs and goals.

Things To Consider When Picking a New Shopify App

Choosing the right Shopify app for your online store is an important decision as it can significantly impact your store's functionality, user experience, and ultimately, your business success. Here are some steps to help you pick a new Shopify app:

Identify Your Needs:

Start by identifying the specific needs and goals of your online store. What are the areas where you need improvement or additional functionality? This could include marketing, sales, customer support, inventory management, SEO, and more.

Research and Browse the App Store:

Visit the Shopify App Store and use the search function or browse through categories to find apps that address your identified needs. Read app descriptions and check user reviews and ratings to get an idea of their effectiveness and reliability.

Free vs. Paid Apps:

Determine your budget for apps. Some apps are free or have free versions with limited features, while others require a subscription or one-time payment. Decide whether you are willing to invest in paid apps to get access to more advanced features.

Read Reviews and Ratings:

Pay attention to user reviews and ratings. These can provide valuable insights into the app's performance, ease of use, and customer support. Look for apps with positive reviews and high ratings.


Check if the app is compatible with your Shopify plan and any other apps you currently have installed. Ensure that it doesn't cause conflicts or issues with your existing setup.

Trial Periods:

Many paid apps offer a free trial period. Take advantage of these trials to test the app's functionality and see if it meets your requirements before committing to a paid subscription.

Support and Documentation:

Research whether the app developer provides good customer support. Look for apps with clear documentation and resources to help you set up and use the app effectively.


Consider how the app integrates with your existing systems and workflows. It should seamlessly work with other tools and services you use, such as payment gateways, email marketing platforms, and analytics tools.


Think about your future growth. Will the app scale with your business, or will you need to switch to a different solution as your store grows? Choose apps that can adapt to your changing needs.

User-Friendly Interface:

Ensure that the app has an intuitive and user-friendly interface. A complex or confusing app can lead to frustration and inefficiency.

Security and Data Privacy:

Check if the app complies with data privacy regulations and security standards. You want to ensure the safety of your customers' data.

Community and Feedback:

Join forums or communities related to Shopify and ask for recommendations or feedback from other store owners who may have experience with the app you're considering.

Compare Multiple Options:

Don't rush your decision. Compare multiple apps that meet your criteria before making a final choice. Sometimes, there are multiple apps that offer similar features, and you may find one that suits your preferences better.

Remember that your choice of Shopify apps should align with your business goals and the unique needs of your online store. Take your time to research and evaluate your options to make an informed decision.

Why Are Shopify Apps Important For Your Store?

Shopify apps are essential for online stores because they provide a means to enhance and customize the functionality of a Shopify store, ultimately contributing to business success. These apps offer a wide range of benefits, including the ability to add specialized features, improve efficiency in store management, and create a tailored shopping experience for customers. They empower store owners to address specific needs such as marketing, sales, customer support, and inventory management.

Shopify apps often integrate seamlessly with other third-party services, streamlining operations and saving time. With a thriving developer community, merchants can choose from a diverse selection of apps, allowing them to adapt and evolve their online stores according to changing market trends and customer preferences. In summary, Shopify apps are vital tools that empower businesses to optimize their e-commerce operations, drive sales, and provide an enhanced and personalized shopping journey for their customers.

What Are The Main Shopify App Categories in 2024?

Shopify apps can be categorized into several main categories, each addressing different aspects of e-commerce and online store management. These categories include:

Marketing and Sales: Apps in this category focus on driving traffic, increasing conversions, and boosting sales. They include tools for email marketing, social media advertising, abandoned cart recovery, upselling, and cross-selling.

Customer Support and Engagement: These apps help improve customer service and engagement. They offer features like live chat, support ticket systems, FAQs, product reviews, and loyalty programs to enhance the customer experience.

Inventory Management: Inventory management apps help track and manage stock levels, synchronize product data, and automate order fulfillment. They ensure that products are always available and reduce the risk of overselling.

SEO and Website Optimization: To improve visibility in search engines and enhance website performance, SEO and optimization apps provide features for keyword research, on-page SEO, speed optimization, and mobile responsiveness.

Shipping and Fulfillment: These apps assist in managing shipping rates, tracking shipments, printing shipping labels, and streamlining the fulfillment process. They often integrate with various shipping carriers.

Analytics and Reporting: Analytics apps provide insights into store performance, customer behavior, and sales trends. They help store owners make data-driven decisions to optimize their strategies.

Accounting and Finance: These apps integrate with accounting software to automate financial tasks, track expenses, manage taxes, and generate financial reports.

Productivity and Workflow: Apps in this category enhance operational efficiency by automating repetitive tasks, managing staff, and improving project management within the store.

Security and Compliance: Security apps protect against fraud, ensure data security, and help stores comply with industry standards and regulations, such as GDPR.

Localization and Internationalization: For businesses expanding globally, these apps offer features like multi-currency support, translation, and tax compliance for different regions.

Customization and Design: Design and customization apps help create a unique and appealing store layout, customize product pages, and enhance the overall aesthetics of the site.

Dropshipping and Print on Demand: These apps enable businesses to sell products without holding inventory. They connect with suppliers and facilitate order processing.

Subscription and Recurring Billing: Ideal for businesses offering subscription-based products or services, these apps manage recurring billing, subscription tiers, and customer retention.

What Makes a Shopify App The Best?

The best Shopify apps stand out from the rest due to several key qualities and attributes that contribute to their effectiveness and value for online store owners. Here are some factors that make a Shopify app the best:

Clear and Valuable Functionality: The best apps have a clear and well-defined purpose, addressing a specific need or problem faced by store owners. They provide valuable and practical features that directly benefit the business, such as boosting sales, improving customer service, or streamlining operations.

User-Friendly Interface: A user-friendly and intuitive interface is crucial. The app should be easy to install, configure, and use without requiring extensive technical expertise. A well-designed dashboard and clear instructions contribute to a positive user experience.

Reliability and Stability: The best apps are stable and reliable, with minimal downtime or glitches. Store owners can depend on them to work consistently without causing disruptions to their online business.

Regular Updates and Support: App developers who provide regular updates to their apps demonstrate commitment to improving and maintaining their product. Additionally, responsive customer support is essential for resolving issues and answering questions promptly.

Scalability: A great app should be scalable, capable of accommodating the growth of the business. It should adapt to changing needs and handle increased traffic and data as the store expands.

Compatibility: The app should be compatible with various Shopify plans and integrate seamlessly with other apps and services commonly used in e-commerce, such as payment gateways, shipping providers, and email marketing platforms.

Performance Optimization: The app should not slow down the website's loading times or negatively impact performance. It should be optimized to work efficiently, ensuring a smooth shopping experience for customers.

Positive Reviews and Ratings: High ratings and positive reviews from other users can be a strong indicator of an app's quality and effectiveness. Store owners should pay attention to feedback from their peers.

Affordability and Value: The best apps offer a clear pricing structure and provide good value for the features they offer. Store owners should evaluate whether the benefits outweigh the cost.

Security and Data Privacy: Security is paramount. The app should adhere to security best practices and protect sensitive customer data to maintain trust and compliance with regulations.

Customization Options: A flexible app that allows for customization and tailoring to specific business needs is highly valuable. Store owners should have the ability to adjust settings to align with their unique requirements.

ROI (Return on Investment): The best apps should deliver a measurable return on investment by contributing to increased revenue, reduced costs, or improved efficiency.

Community and Developer Support: An active and engaged developer community can provide resources, documentation, and assistance to users. This support network can be invaluable when using and troubleshooting the app.

Ultimately, the best Shopify apps are those that align closely with the goals and requirements of a specific online store. Store owners should evaluate their unique needs, read reviews, and thoroughly test apps during trial periods to determine which ones offer the most significant benefits and value for their business.