Analytics
Considering adding either Amplitude or Fospha to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and Fospha offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
Fospha is a marketing measurement platform powered by data science​ that enables D2C brands to optimise their digital marketing performance
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Implement multi-touch attribution to optimize marketing efforts and spend.
- Analyze customer journey data to improve conversion rates and user experience.
- Offer predictive analytics for forecasting sales and customer behaviors.
- Provide detailed ROI analysis across all marketing channels.
- Integrate with major ecommerce platforms for unified data analysis.
- Use machine learning to identify trends and actionable insights.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
The Fospha platform offers a usage-based pricing model, with plans starting at $2,000 per month for the basic Analyze plan. Pricing scales up based on factors like the number of data sources, integrations, and advanced analytics features required, with a custom Enterprise plan available for larger businesses with more complex needs.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
Fospha offers integrations to help users get a comprehensive view of their customer journey and marketing effectiveness across multiple channels.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
RhobackRhoback is a lifestyle activewear brand built for those who crave an active lifestyle. Their product offerings include performance apparel like active dresses, swim trunks with built-in liners, moisture-wicking polos, and other athletic wear designed with innovative technologies for breathability, flexibility, and comfort during physical activities.
BrumateBruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Rare BeautyRare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
These highlight D2C brands from our database all currently leverageÂ
Fospha
 in their tech stack:
Jimmy Joy Food
Jimmy Joy is pioneering a new set of nutritious foods packed with all your daily nutrients and vitamins. Jimmy Joy makes shakes, bars, and drinks that range from sweet to savory (think flavors like vanilla and pizza!)
SmolHome
Smol believes it’s the little things that can make a big difference. Great quality, wonderful smelling laundry capsules, regularly delivered through the letterbox at the best price, guaranteed.
HuelHealth & Wellness
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.