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Analytics
Considering adding either Amplitude or Source Medium to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and Source Medium offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
Rhoback
Rhoback is a lifestyle activewear brand built for those who crave an active lifestyle. Their product offerings include performance apparel like active dresses, swim trunks with built-in liners, moisture-wicking polos, and other athletic wear designed with innovative technologies for breathability, flexibility, and comfort during physical activities.
Brumate
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
These highlight D2C brands from our database all currently leverageÂ
Source Medium
 in their tech stack:
True Classic
Apparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre Farms
Food
Zero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky Saint
Beverage
0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.
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App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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