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Analytics
Considering adding either Amplitude or ThoughtMetric to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and ThoughtMetric offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Track the performance of all marketing channels in one place to make data-driven decisions and optimize ad spend.
- Utilize advanced attribution modeling to understand where customers are really coming from, beyond inflated numbers from platforms like Google and Facebook.
- Integrate with leading ecommerce and marketing platforms to easily connect data and analyze marketing effectiveness.
- Leverage post-purchase attribution surveys to collect additional data directly from customers and improve the accuracy of the attribution model.
- Gain visibility into the full customer journey from first touch to last, helping to improve how you reach and engage customers.
- Access customizable reporting and dashboards to surface the most important marketing insights for your business.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
ThoughtMetric offers two pricing plans - a Standard plan starting at $99 per month for up to 50,000 monthly page views, and a Pro plan with custom pricing for higher volume. The plans provide access to ThoughtMetric's advanced attribution modeling, marketing performance tracking, and integrations with popular e-commerce and marketing platforms.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
ThoughtMetric offers a wide range of integrations to help e-commerce businesses connect data, track ads, and analyze marketing performance. Some of the most popular and relevant integrations include:
- Shopify
- WooCommerce
- Magento
- Facebook Ads
- Instagram
- Google Ads
- Klaviyo
- Pinterest
- TikTok
ThoughtMetric's integrations allow e-commerce marketers to easily connect their data sources and gain a holistic view of their marketing performance. The platform helps businesses optimize ad spend, increase ROI, and understand their customers' journey from first touch to last sale.
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Loverboy
Loverboy is a premium alcohol and lifestyle brand co-founded by Kyle Cooke and Amanda Batula, stars of the Bravo TV show Summer House. The brand offers a variety of better-for-you alcoholic beverages including sparkling hard teas, spritzes, and canned cocktails made with pure, high-quality ingredients and no or low sugar. Loverboy recently launched its first line of zero-sugar, full-flavor non-alcoholic sparkling teas in two popular flavors - White Tea Peach and Lemon Iced Tea.
Athletic Brewing
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
These highlight D2C brands from our database all currently leverageÂ
ThoughtMetric
 in their tech stack:
So & Mo
Home
Tailored lawn feed personalised to every lawn size. The right feed delivered at the right time to apply.
Haute Hijab
Hair Care
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Cadence
Personal Care
Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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