Landing Pages

Instant vs. Unbounce: Tool Comparison

Considering adding either Instant Pages or Unbounce to your ecommerce brand's tech stack? Building high-performing landing pages is critical for success in ecommerce. The right landing page tool can help you efficiently acquire customers and help you tell your brand story more effectively. Read our comparison below between Instant Pages and Unbounce to see which one is right for your ecommerce brand.
Instant offers a no-code, all-visual page builder tailored for Shopify, enabling users to create high-converting landing pages and sections effortlessly. It simplifies the design process with drag & drop functionality, customizable templates inspired by top Shopify stores, and compatibility with various devices, aiming to eliminate technical barriers and accelerate the launch of online stores.
- Drag-and-drop page builder to create custom Shopify pages without coding. - Responsive design that looks great on desktop, tablet, and mobile devices. - Publish pages directly to Shopify for a seamless integration. - Conversion-optimized templates and sections based on extensive usability testing. - 100% customizable pages and sections within the Instant builder. - Integrates with Shopify to leverage existing store data and functionality.
- Create stunning landing pages for desktop and mobile without coding. - Conduct A/B testing effortlessly to optimize landing page performance. - Access AI-powered tools for copywriting and optimization. - Showcase products and accept payments directly on landing pages. - Customize pages with high-resolution images, video backgrounds, and parallax scrolling.
Instant offers a flexible pricing model, with a free plan that allows publishing one page or section. The paid plans start at €99 per year for the Basic tier, and scale up to the Pro plan at €249 per year, providing additional features and published page/section limits.
Unbounce offers four main pricing plans: Build ($74/month billed annually or $99/month), Experiment ($112/month billed annually or $149/month), Optimize ($187/month billed annually or $249/month), and Concierge (starting at $649/month with custom pricing). The plans scale in features and limits, providing more advanced capabilities like A/B testing, AI-powered optimization, and dedicated support as the price increases.
Instant offers a range of integrations to enhance the functionality of its platform. Some of the key integrations provided by Instant include: - Shopify - Google Analytics - Figma - Zapier - Segment
Unbounce provides a range of integrations to enhance its functionality: - Segment.io - Heap Analytics - Mailchimp - Google Sheets - Pipedrive - Salesforce
These highlight D2C brands from our database all currently leverage 
Instant
 in their tech stack:
Ekster
Ekster offers a range of smart, trackable wallets, backpacks, and everyday carry gear designed to streamline and secure your personal items. Their products feature innovative technologies such as integrated trackers and easy-access mechanisms, catering to a modern, on-the-go lifestyle while emphasizing both style and functionality.
Understatement
Understatement was born from the desire to create women's underwear for women. Understatement set out to change an everyday necessity by creating underwear that feels as good as it looks. We share the vision of disrupting the underwear market and created an inclusive arena to lift up and pay homage to women!
These highlight D2C brands from our database all currently leverage 
Unbounce
 in their tech stack:
She's Birdie
Lifestyle
She's Birdie sells personal safety alarms designed for women's safety and self-defense. The main product is called "Birdie", which is a small device that emits an extremely loud siren and flashing strobe light when activated to deter potential attackers and draw attention.
Awara
Furniture
Awara is a direct-to-consumer mattress brand that offers natural and organic hybrid mattresses made with premium materials like organic latex and wrapped coils. Their mattresses are designed to provide a perfect balance of comfort and support while being environmentally friendly, as they plant a tree for every mattress sold and offset their carbon footprint.
Pepper
Apparel
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
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