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Analytics
Considering adding either Lifetimely or Mixpanel to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Lifetimely and Mixpanel offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Lifetimely is one of the leading analytics platforms for D2C brands. Project your customer LTVs, analyze your D2C key performance indicators and tracking daily business performance.
- Lifetimely provides comprehensive lifetime value analytics and detailed customer behavior reports for ecommerce merchants.
- The software integrates with popular platforms like ShipStation, ReCharge, and Shopify to offer up-to-date profit and loss statements.
- Merchants can project customer LTVs, analyze key performance indicators, track daily business performance, and understand repurchase rates and timings.
- Lifetimely allows users to view their P&L statement on a dashboard, TV screen, or receive it daily via email for easy access.
- With Lifetimely, merchants can easily track the lifetime value of customers, acquisition costs, common products purchased, and analyze customer journeys for better insights.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
Lifetimely offers four pricing tiers for its lifetime value and profit analytics platform. The "Free" plan is available at no cost, while the "Basic" plan starts at $34/month for up to 500 orders. The "Pro" plan is $75/month for up to 1,500 orders, and the top-tier "Plus" plan is $149/month for unlimited orders. All paid plans include features like daily profit and loss reporting, comprehensive LTV analytics, and integrations with marketing platforms.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
Lifetimely offers a range of integrations to streamline data collection and analysis for ecommerce merchants. Some of the key integrations include:
- Google Ads
- Facebook Ads
- Google Analytics
- Recharge
- ShipStation
- Klaviyo
- TikTok
These highlight D2C brands from our database all currently leverageÂ
Lifetimely
 in their tech stack:
Offfield
OFFFIELD uses a proprietary blend of Adaptogens, Electrolytes and Cannabinoids to improve performance, lower anxiety, and alleviate inflammation for daily exercise and activity.
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
Bullymake
Pet
Bullymake is a subscription box service designed specifically for power-chewing dogs. The brand offers a variety of durable toys and treats that are tailored to the needs of strong-jawed canines. Each Bullymake box contains 5-6 items, including tough chew toys made from materials like rubber, nylon, and real wood.
Marchesa
Apparel
Marchesa is a high-end womenswear brand known for its evening-wear, daywear, and bridal collections. Founded in 2004 by Georgina Chapman and Keren Craig, Marchesa has become a red carpet favorite, with its dresses worn by numerous celebrities. They offer a wide range of products, including ready-to-wear gowns, bridesmaid dresses, and accessories like handbags and shoes.
Athletic Brewing
Beverage
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
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