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Analytics
Considering adding either Mixpanel or Peel Analytics to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Mixpanel and Peel Analytics offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
- Automate data analysis to uncover growth opportunities and trends in real-time.
- Segment customers based on behavior for targeted marketing strategies.
- Provide daily metrics reports via email for quick, actionable insights.
- Analyze customer lifetime value to optimize acquisition and retention efforts.
- Offer cohort analysis to track performance over time and identify patterns.
- Integrate with major ecommerce platforms for seamless data synchronization.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
Mixpanel offers a wide range of integrations that allow businesses to connect their various tools and platforms. Some of the most popular and relevant integrations include:
- Segment
- Zapier
- Google Analytics
- Salesforce
- Amplitude
- Slack
- Zendesk
- Marketo
Peel is known for its robust integration capabilities, allowing ecommerce businesses to connect their sales, marketing, and customer data from various sources into a centralized platform for comprehensive analysis and reporting. These integrations enable Peel users to get a unified view of their business performance across multiple channels and platforms.
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Attentive
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
Michael Todd Beauty
Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.
Awara
Awara is a direct-to-consumer mattress brand that offers natural and organic hybrid mattresses made with premium materials like organic latex and wrapped coils. Their mattresses are designed to provide a perfect balance of comfort and support while being environmentally friendly, as they plant a tree for every mattress sold and offset their carbon footprint.
These highlight D2C brands from our database all currently leverageÂ
Peel
 in their tech stack:
Hexclad
Cookware
Hexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
HoldOn
Lifestyle
HoldOn Bags makes heavy duty, plant-based bags in various sizes including snack size, gallon size, and trash bags.
Hux
Health & Wellness
HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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