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Analytics
Considering adding either Source Medium or Peel Analytics to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Source Medium and Peel Analytics offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
- Automate data analysis to uncover growth opportunities and trends in real-time.
- Segment customers based on behavior for targeted marketing strategies.
- Provide daily metrics reports via email for quick, actionable insights.
- Analyze customer lifetime value to optimize acquisition and retention efforts.
- Offer cohort analysis to track performance over time and identify patterns.
- Integrate with major ecommerce platforms for seamless data synchronization.
Source Medium's pricing is not publicly available to merchants. You need to join a sales call in order to hear about their pricing model.
Key integrations that Source Medium offers:
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Elevar
- Recharge
- Attentive
Peel is known for its robust integration capabilities, allowing ecommerce businesses to connect their sales, marketing, and customer data from various sources into a centralized platform for comprehensive analysis and reporting. These integrations enable Peel users to get a unified view of their business performance across multiple channels and platforms.
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Attentive
These highlight D2C brands from our database all currently leverageÂ
Source Medium
 in their tech stack:
True Classic
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre Farms
Zero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky Saint
0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.
These highlight D2C brands from our database all currently leverageÂ
Peel
 in their tech stack:
Hexclad
Cookware
Hexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
HoldOn
Lifestyle
HoldOn Bags makes heavy duty, plant-based bags in various sizes including snack size, gallon size, and trash bags.
Hux
Health & Wellness
HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
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