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Influencer
Considering adding either Superfiliate or Yotpo to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Superfiliate and Yotpo offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Superfiliate has built a platform that empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a co-branded landing page. Co-branded landing pages create a personalized experience for the shopper as every page has its own unique content, curated products and reviews from the creator, driving a higher conversion rate (by >20-30%) and deepening the sense of partnership between the brand and the creator.
Superfiliate also handles campaign management, product seeding, payout management, tracking/ analytics, promotions and much more within the affiliate, influencer and partner workflows. Native integrations with email, sms, subscription, payment, analytics & measurement providers make it seamless to onboard, launch, accelerate growth and measure success.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
- Superfiliate enables brands to consolidate all of their influencer, affiliate, referral/ loyalty, and ambassador programs onto one platform.
- Superfiliate allows you to easily turn your audience and top customers into creators and affiliates through their on-site widget and email and sms integrations.
- Superfiliate has an easy-to-use portal where your creators and customers can customize their landing page and share their link within their own content and networks.
- Superfiliate supports gifting, seeding, tracking, payment management and wallet management.
- Superfiliate natively integrates with your email, sms, attribution, measurement, subscription platforms.
- Superfiliate turns every link shared by a creator or customer into a co-branded landing page, both increasing the propensity of that person to share their link and increasing the CVR.
- Merchants can access granular insights such as revenue, AOV, conversions, on a per program, per campaign, and per creator/ affiliate level.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads.
- Sync reviews with SMS, loyalty programs for enhanced marketing synergy.
- Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof.
- Employ Smart Filters to display the most relevant reviews, boosting confidence.
Superfiliate offers brands tiered pricing plans based on their last 12 months of revenue. Their most popular plan is $999/month (for brands doing $5-10M/revenue). Each tier also includes a “success fee” based on in-landing page revenue. Superfiliate offers their customers a 21-day free trial of the entire platform and has month-to-month contract terms.
Superfiliate integrates with a wide range of other tools in the Shopify ecosystem including:
- Postscript
- Klaviyo
- Attentive
- Sendlane
- KnoCommerce
- Recharge
- Stay AI
- Skio
- Smartrr
- Awtomic
- Loop
These highlight D2C brands from our database all currently leverageÂ
Superfiliate
 in their tech stack:
Create
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
Dore
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
Reel Paper
Reel Paper is a leading D2C brand in sustainable toilet paper and household essentials. Committed to eco-friendly practices, Reel Paper offers bamboo toilet paper that is soft, strong, and biodegradable. With a focus on sustainability, each purchase helps plant trees and reduce carbon emissions. Reel Paper's subscription service ensures a convenient and hassle-free experience for customers, with customizable delivery schedules. By choosing Reel Paper, consumers not only prioritize environmental conservation but also enjoy high-quality products that make a positive impact. Through its innovative approach to sustainable living, Reel Paper is redefining the way consumers think about everyday essentials.
These highlight D2C brands from our database all currently leverageÂ
Yotpo
 in their tech stack:
Represent
Apparel
Represent is a British luxury streetwear brand that offers premium clothing and accessories with a focus on quality materials and attention to detail. Their collections feature minimalist designs and elevated basics like t-shirts, sweaters, and outerwear made from high-end fabrics.
Speks
Lifestyle
Spek creates incredibly fun toys and accessories for everyone. Their toys, games and accessories make for perfect gifts for all occasions.
Awara
Furniture
Awara is a direct-to-consumer mattress brand that offers natural and organic hybrid mattresses made with premium materials like organic latex and wrapped coils. Their mattresses are designed to provide a perfect balance of comfort and support while being environmentally friendly, as they plant a tree for every mattress sold and offset their carbon footprint.
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