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Reviews
Considering adding either Yotpo or Referral Candy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Yotpo and Referral Candy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads.
- Sync reviews with SMS, loyalty programs for enhanced marketing synergy.
- Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof.
- Employ Smart Filters to display the most relevant reviews, boosting confidence.
- Automated referral program management, including post-purchase email invitations, customizable referral widgets, and seamless integration with ecommerce platforms like Shopify.
- Comprehensive analytics and reporting to track key metrics like referral sales, revenue, and customer participation, enabling data-driven optimization of the referral program.
- Flexible reward structures, including cash rewards, store discounts, and custom gifts, that can be tailored to incentivize customers and drive successful referrals.
- Fraud prevention and management capabilities to identify and mitigate suspicious referral activities, ensuring the integrity and ROI of the referral program.
- Seamless integrations with popular marketing tools like email, analytics, and remarketing platforms to create a cohesive, data-driven referral marketing ecosystem.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Referral Candy offers three main pricing plans - a Premium plan starting at $59/month plus a 3.5% commission on successful referral sales, a Plus plan starting at $299/month plus a 1.5% commission, and an Enterprise plan with custom pricing. The plans are structured based on the merchant's needs, with the Premium plan offering basic features and the Plus and Enterprise plans providing additional functionality, support, and customization options.
These highlight D2C brands from our database all currently leverageÂ
Yotpo
 in their tech stack:
Olaplex
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
These highlight D2C brands from our database all currently leverageÂ
Referral Candy
 in their tech stack:
NuStrips
Health & Wellness
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
Physician's Choice
Health & Wellness
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
EmBeba
Kids
EmBeba is an innovative natural family skincare brand on a mission to de-mess and de-stress the way that families care for their sensitive skin.
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