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Yotpo vs. Refersion: Tool Comparison

Considering adding either Yotpo or Refersion to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Yotpo and Refersion offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
- Comprehensive affiliate management tools to easily onboard, track performance, and pay commissions to an unlimited number of affiliates. - Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps. - Advanced attribution and privacy features that leverage first-party data to ensure compliance with regulations like GDPR and CCPA. - Affiliate discovery capabilities through the Refersion Marketplace, allowing merchants to connect with relevant influencers and brand ambassadors. - Customizable commission structures, payment options, and reporting to build trust and maximize the ROI of affiliate marketing programs.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Refersion offers three main pricing plans for ecommerce merchants - Professional ($99/month if paid annually, $119/month if paid monthly), Business ($249/month if paid annually, $299/month if paid monthly), and Enterprise (custom pricing). The plans are structured based on the merchant's projected monthly order volume, with the Professional plan covering up to 50 monthly orders and the Business plan covering up to 200 monthly orders.
- Shopify - Recharge - Salesforce Cloud - Appbrew - Rebuy
Refersion integrates seamlessly with a variety of ecommerce platforms and tools, facilitating robust affiliate marketing strategies. Popular integrations include: - Shopify and Shopify Plus - BigCommerce - WooCommerce - Chargebee - Stripe - Magento
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Represent
Represent is a British luxury streetwear brand that offers premium clothing and accessories with a focus on quality materials and attention to detail. Their collections feature minimalist designs and elevated basics like t-shirts, sweaters, and outerwear made from high-end fabrics.
Speks
Spek creates incredibly fun toys and accessories for everyone. Their toys, games and accessories make for perfect gifts for all occasions.
Awara
Awara is a direct-to-consumer mattress brand that offers natural and organic hybrid mattresses made with premium materials like organic latex and wrapped coils. Their mattresses are designed to provide a perfect balance of comfort and support while being environmentally friendly, as they plant a tree for every mattress sold and offset their carbon footprint.
These highlight D2C brands from our database all currently leverage 
Refersion
 in their tech stack:
She's Birdie
Lifestyle
She's Birdie sells personal safety alarms designed for women's safety and self-defense. The main product is called "Birdie", which is a small device that emits an extremely loud siren and flashing strobe light when activated to deter potential attackers and draw attention.
Tusol
Health & Wellness
Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
Pepper
Apparel
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
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