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Yotpo vs. Tapfiliate: Tool Comparison

Considering adding either Yotpo or Tapfiliate to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Yotpo and Tapfiliate offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
- Comprehensive affiliate program management capabilities, including automated affiliate onboarding, customizable commission structures, and seamless integration with leading ecommerce platforms like Shopify. - Advanced tracking and reporting features that provide merchants with detailed insights into their affiliate program performance, including metrics like sales, revenue, and return on investment. - Flexible commission models, such as percentage-based, fixed-fee, and lifetime commissions, allowing merchants to tailor their affiliate rewards to their business needs and goals. - Robust partner recruitment tools, including automated customer referral programs and access to Tapfiliate's affiliate network, to help merchants grow their pool of high-performing affiliates. - Multilingual support and the ability to offer payouts in multiple currencies, enabling merchants to expand their affiliate programs globally and appeal to a diverse network of international partners.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Tapfiliate offers two main pricing plans - an Essential plan starting at $89 per month, and a Pro plan starting at $149 per month. The plans are structured based on the merchant's needs, with the Essential plan providing core affiliate marketing features and the Pro plan offering additional functionality, team management capabilities, and customization options.
- Shopify - Recharge - Salesforce Cloud - Appbrew - Rebuy
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Represent
Represent is a British luxury streetwear brand that offers premium clothing and accessories with a focus on quality materials and attention to detail. Their collections feature minimalist designs and elevated basics like t-shirts, sweaters, and outerwear made from high-end fabrics.
Speks
Spek creates incredibly fun toys and accessories for everyone. Their toys, games and accessories make for perfect gifts for all occasions.
Awara
Awara is a direct-to-consumer mattress brand that offers natural and organic hybrid mattresses made with premium materials like organic latex and wrapped coils. Their mattresses are designed to provide a perfect balance of comfort and support while being environmentally friendly, as they plant a tree for every mattress sold and offset their carbon footprint.
These highlight D2C brands from our database all currently leverage 
Tapfiliate
 in their tech stack:
Beam Supplements
Personal Care
Clean, all-natural supplements designed to help you lead a healthier, happier lifestyle.
Hush Blankets
Home
Hush Blankets is a company that specializes in creating weighted blankets designed to provide a calming and comforting sensation to users. Weighted blankets are designed to distribute weight evenly across the body, which can have a soothing and relaxing effect. Hush Blankets, like many other weighted blanket manufacturers, offers products that are typically filled with materials like glass beads or plastic pellets to provide the desired weight.
YourLibaas
Apparel
YourLibaas is a global online store for designer ethnic apparel bringing the best of Pakistani fashion to India.
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